Communication Matters - our blog on trends and events


Posts by Amy McGahan

Manage the blitz – PR lessons learned from the NFL

Each year, the National Football League and its teams absorb a number of PR hits (no pun intended). In recent weeks, the New England Patriots and my favorite team, the Pittsburgh Steelers, have dealt with PR issues, with mixed results.  Consider how these situations were handled (or mishandled) and the lessons that could translate to your organization:

  • ESPN published an expose on rumors of a rift and power struggle among the New England Patriots Chairman and CEO Robert Kraft, Head Coach Bill Belichick and Quarterback Tom Brady. Although some of us may relish the impact of such a schism, the Patriots swiftly squelched speculation when they issued a statement within hours calling the accusations “fallacies.” Kraft, Belichick and Brady, the statement said, “stand…
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Getting your story told starts with research

Trying to execute a media relations campaign in a vacuum is a recipe for failure. Just like any other project or campaign, you have to do proper due diligence and research, research, research to be successful.

Understand what you’re promoting

Before embarking on a media relations campaign, it is important to understand what your organization wants to promote, its objectives and its target audiences. Talk to subject matter experts within your organization to fully understand the product or service being promoted and to identify newsworthy angles that can be parsed out to various types of media.

Is there a technology or innovation angle? What about a consumer bent? Once you better understand what is to be promoted, be sure to look at what your organization’s…

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6 ways to navigate the fractured media landscape

The days of just sending a press release to your local newspaper, business journal, TV and radio stations are long gone. Yes, these outlets are still critically important and reach key audiences; however, today’s fractured and diverse media landscape and the proliferation of digital and online media provide companies and organizations even more opportunities – and challenges – to tell their stories. Blogs, podcasts, Facebook Live videos and Twitter chats are just some examples of ways companies can maximize exposure for a variety of subjects ranging from new products and services to cutting-edge research or thought leadership.

Here are six ways to take advantage of these new opportunities to tell your organization’s story:

1.  Research the ever-evolving digital…

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Everything is earned in a championship city

As our CEO Chas Withers wrote recently, Dix & Eaton has always been a champion of Cleveland and eager to help tell the city’s story to the world. And as a media relations professional, I’ve noticed lately that media far beyond the county line are becoming eager to listen – and not just because our beloved Cavaliers have become world champs.

I’ve been a Clevelander for half my life now. Even though I was born and raised in black-and-gold territory, this city is my second hometown and I am thrilled that it is enjoying so much positive attention and interest from across the nation and around the world.

For almost two years, Cleveland’s political, business and civic leaders have been planning for the Republican National Convention, which is now less than a month away.…

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