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Posts by Amy McGahan

6 ways to navigate the fractured media landscape

The days of just sending a press release to your local newspaper, business journal, TV and radio stations are long gone. Yes, these outlets are still critically important and reach key audiences; however, today’s fractured and diverse media landscape and the proliferation of digital and online media provide companies and organizations even more opportunities – and challenges – to tell their stories. Blogs, podcasts, Facebook Live videos and Twitter chats are just some examples of ways companies can maximize exposure for a variety of subjects ranging from new products and services to cutting-edge research or thought leadership.

Here are six ways to take advantage of these new opportunities to tell your organization’s story:

1.  Research the ever-evolving digital…

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Everything is earned in a championship city

As our CEO Chas Withers wrote recently, Dix & Eaton has always been a champion of Cleveland and eager to help tell the city’s story to the world. And as a media relations professional, I’ve noticed lately that media far beyond the county line are becoming eager to listen – and not just because our beloved Cavaliers have become world champs.

I’ve been a Clevelander for half my life now. Even though I was born and raised in black-and-gold territory, this city is my second hometown and I am thrilled that it is enjoying so much positive attention and interest from across the nation and around the world.

For almost two years, Cleveland’s political, business and civic leaders have been planning for the Republican National Convention, which is now less than a month away.…

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