Trying to execute a media relations campaign in a vacuum is a recipe for failure. Just like any other project or campaign, you have to do proper due diligence and research, research, research to be successful.
Understand what you’re promoting
Before embarking on a media relations campaign, it is important to understand what your organization wants to promote, its objectives and its target audiences. Talk to subject matter experts within your organization to fully understand the product or service being promoted and to identify newsworthy angles that can be parsed out to various types of media.
Is there a technology or innovation angle? What about a consumer bent? Once you better understand what is to be promoted, be sure to look at what your organization’s…