The late Steven R. Covey identified “7 Habits” that helped business people around the globe become more effective. Today, consider the following 7 habits to become more effective digital marketers.
- Align your marketing and communications spend with your target audiences’ information consumption. If you’re investing more in analog media and channels than you are in digital, you may be out of balance.
Starting point: Survey your audiences to understand where they prefer to consume content. If you’re not game for doing a survey, search for industry reports on audience preferences. Use these insights to calibrate your communications mix. For example, if your audience is on social media and you’re running print ads, you’re likely missing an opportunity.
- Measure key…