Communication Matters - our blog on trends and events

RSS

How MiFID II challenges the sell-side status quo

There is a lot of discussion on Wall Street regarding the new European rules regarding payment to securities firms for stock research (sell-side research). The research, often industry specific, provides company reviews and earnings forecasts, usually with a buy/sell recommendation.

In the EU in early January 2018, payment for sell-side research was put under strict rules called MiFID II (Markets in Financial Instruments Directive II). The aim of the new rules was to curb supposed excesses because they were sometimes used to cover high trading costs, expensive subscriptions and non-research items.

In the past, trading was part of the money management business and the commissions were to be used at the discretion of the manager. The client had little or no…

Continue Reading How MiFID II challenges the sell-side status quo

4 reasons brands should invest in paid social advertising

With news feed algorithms quickly changing across all social platforms, it’s unwise to rely solely on organic content to support your business objectives. Facebook’s prioritizing family and friend’s updates over business posts leads us to wonder how we can make sure our posts are both engaging and effective in reaching our target audiences.

Marketers can combat the challenges to organic social media marketing with a paid social advertising program. Paid social has become crucial for brands to maximize content to reach a larger target audience.

Here are four reasons organizations should invest in a paid social advertising program:

1. Cost effective solution

Marketers are sometimes wary of paid social because of the cost. However, in reality paid social is cost…

Continue Reading 4 reasons brands should invest in paid social advertising

5 things to know about growing brand value through social listening

A famous Greek philosopher is credited with the quote: “We have two ears and one mouth so that we can listen twice as much as we speak.” If you’re not using social listening to better understand your audience, you’re missing an important element of crafting effective communications.

As marketers and communicators, we are responsible for generating effective communications that drive results such as leads, sales and increased brand value. To help us achieve our goals, we have the luxury and benefit of direct, real-time access to troves of data about our audiences just waiting for mining and analysis to produce incredibly valuable and powerful insights. Insights about our audiences, their likes, dislikes, motivations, preferences, needs and desires. Insights about…

Continue Reading 5 things to know about growing brand value through social listening

Talking about tax reform during earnings season

Most public companies remained circumspect at best in their comments about the federal tax reform legislation as it took shape last summer and fall and even as the Tax Cuts and Jobs Act was signed into law.

Now, though, with the quarterly earnings season underway, virtually every company is saying something about tax reform – the impact on its corporate tax rate, earnings, cash flow, customers and markets, and more. And it probably won’t be the last time they address the subject. What lessons can companies take away from how early reporters have addressed federal tax reform?

While a handful of companies have limited their discussion to the bare bones, the majority appear to be taking a deeper dive. As the Wall Street Journal wrote, “Some of the biggest U.S.…

Continue Reading Talking about tax reform during earnings season

5 tips to help cities benefit from Amazon’s HQ2 search

The publicity for Amazon’s HQ2 is astounding.

Never before has a site selection process been conducted so publicly, to the enormous benefit of a single company. But why should Amazon have all the fun? The nearly 240 cities and regions that competed for the company’s second headquarters also can benefit from this public process, in ways that are at once subtle and public.

In order to court HQ2, local leaders did far more than slap together a few maps and send locally-oriented gifts to Amazon executives. (A group affiliated with Tucson sent a 21-foot cactus.) They compiled valuable data and information that made the case for why their communities are great places to live, work and play.

The Chicago Tribune hinted at the potential economic development benefit of…

Continue Reading 5 tips to help cities benefit from Amazon’s HQ2 search