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Preparing for an IPO? Train employees on 3 areas of public company disclosure

This year is on track to be one of the best ever for the IPO market, with $9 billion raised in January alone – the most capital ever raised in January on record. The momentum grew in the second quarter and is anticipated to continue throughout the remainder of the year. In fact, in a recent interview, New York Stock Exchange President Stacey Cunningham commented on the strength of the market, noting the NYSE alone has raised $19.3 billion on 41 IPOs so far in 2018, and expects a number of companies to come to market next month and even more at the end of the third quarter.

For the investor relations leads helping companies navigate the IPO process, it is a busy and exciting time to say the least. So much to do as you prepare your organization for the moment shares…

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3 employee communications lessons learned from the Starbucks fiasco

Starbucks Corp. is not finding it easy to put the cap back on the can of worms opened by the April incident in Philadelphia where a store manager called the police to remove two young black men who had asked to use the restroom without purchasing anything while waiting for a friend, and then refused to leave when asked to do so.

The company responded quickly and appropriately. The CEO flew to Philadelphia and personally apologized to the two men, and the company announced a day of racial bias training for all U.S. store employees. But coming up with a workable new policy while under the hot glare of the media has been challenging.

Executive Chairman Howard Schultz’s impromptu May 11 disclosure that people will now be allowed to use Starbucks’ cafes, including its…

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Brainfood Live: Social Listening

After much preparation and promotion, our first Dix & Eaton Facebook livestream didn’t exactly go as planned. The Dix & Eaton team tested, rehearsed and worked together to produce Brainfood Live: Social Listening for a month. On the day of our livestream, a recent update to Facebook’s livestreaming interface complicated our ability to get the broadcast started. After nearly 30 minutes of troubleshooting, we made the decision to cancel the event. Thank you to everyone who tuned in and stuck with us while we worked to get the livestream up and running!

We are now pleased to share with you the recorded Brainfood Live session discussing Social Listening.

ProMedica, a Northwest Ohio and Southeast Michigan health care system, enlisted the help of Dix & Eaton to better…

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What can investor relations do about stock market volatility?

The market has been incredibly volatile in recent months, with some market moves of 200 to 400 points (close to 2 percent) on the Dow Jones Industrial Average. This is against the background of highly business-friendly tax reform, which is expected to boost reported earnings and cash flow in 2018.

Stock market analysts attribute these almost daily market gyrations to the uncertainty over the impact on American business of tariffs on steel and aluminum from China and some other countries, excluding Canada and Mexico. Other tariffs are threatened by the Trump Administration on a wide range of products, impacting an estimated $50 billion in trade. Indeed, in recent tweets and comments, President Trump has indicated that if China continues to unfairly inhibit U.S.…

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3 steps brands should take after the Facebook privacy scandal

Consumer privacy is considered a fictional concept by many given the modern world of the internet, social media and ready access to data brokers. What may be surprising to some consumers is how easy it is for brands to profile consumers and hyper target them with ads.

Even before the Facebook privacy scandal related to Cambridge Analytica, brands faced a declining trust in institutions. Now organizations should proceed with greater caution as they use consumer data. Without careful handling of data, consumer trust will likely erode further in years to come. Organizations should do three things immediately to help themselves down the path of maintaining and then regaining trust in brands.

1.  Begin assessing how your organization is using consumers’ personal data…

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