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3 easy ways B2Bs can optimize social media efforts

How can you make the most of your social media efforts when you don’t have a dedicated resource or budget? In B2B organizations, the role of social media owner or community manager is often simply added to someone’s existing responsibilities, not carved out as a separate function. And often, there is little to no budget assigned to support such activities. So what can B2B marketers do to advance their social media efforts when they have competing priorities and a modest investment to work with? Surprisingly, a lot.

I recently came across this post and infographic by Bob Hutchins on the topic, which has some really useful and enlightening data to help B2B marketers optimize the scarce social media resources they may have. While I’d encourage you to check out the…

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Adding a digital trailblazer to our team

In my 20 years at Dix & Eaton, I have seen a lot of change, but one thing has remained constant – we have always recruited exceptional talent. Today, I’m pleased to announce that Brady Cohen, formerly with Goodyear, has joined our firm as chief digital officer.  

Brady is one of those rare folks who combine a keen strategic mind, deep experience, a truly collaborative style and a great sense of humor. In his new role, he’ll be building on the extensive work we’ve done with our clients in the areas of digital marketing and mobile advertising, social media strategy and campaigns, videos, website development, analytics, measurement and more. He’ll also play a key role in accelerating and guiding the constantly evolving learning agenda in digital strategies and…

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5 ways to get the most from CEO communications with employees

Anytime a CEO communicates with associates, it’s an opportunity to build trust, increase engagement and positively influence the bottom line. And studies show that associates do want to hear from their CEO regularly. Whether your CEO has been talking with associates for years or is thinking about how he or she can start the conversation, below are five best practices that can make the most of your CEO’s outreach.

1. Reinforce business strategy and objectives
Most employees are focused on their day-to-day tasks – as they should be. A message from the CEO is an opportunity to share the 30,000-foot view of the organization and reconnect them to its strategy, business objectives and values. One of the best ways to do that is through examples and stories. Talk about a…

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Of Pulitzer Prizes, Anvil Awards, teams and widgets

We are all in the business of telling stories. It doesn’t matter if you’re a politician, business executive, community organizer, member of the media or communications strategist. Our most basic interactions depend upon our ability to tell stories. It’s how we communicate, learn, change and improve ourselves.

I’ve been blessed with the opportunity to help tell some complex and important stories. Stories that have helped improve our communities. Stories that have moved people to change. And stories that have changed perceptions.

I’m truly thankful for the opportunity to work with stellar teams at top-quality organizations, including the Akron Beacon Journal and now Dix & Eaton.

In 1994, the Beacon Journal won the Pulitzer Prize for Public Service for its year-long…

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6 tactical tips for interns and entry-level PR pros

Your resume is stellar, you nailed the interview and got the position. Now what? If you’re like me, you’ve seen the vague advice floating around online that tells you to “work hard” and “be yourself.” While that advice still applies, it’s helpful to have a few more specific strategies in your arsenal that enable you to stand out from the crowd.

As a former D&E intern who later got the job, I can attest to the usefulness of the tips below. I learned them from valued mentors and coworkers, from trial and error and from helping to train and support the interns who have come after me. I’m still learning and growing myself every day, but the following strategies helped me get to where I am. I hope they prove useful to you as well!

1. Get really good at Google.

It…

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