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6 tactical tips for interns and entry-level PR pros

Your resume is stellar, you nailed the interview and got the position. Now what? If you’re like me, you’ve seen the vague advice floating around online that tells you to “work hard” and “be yourself.” While that advice still applies, it’s helpful to have a few more specific strategies in your arsenal that enable you to stand out from the crowd.

As a former D&E intern who later got the job, I can attest to the usefulness of the tips below. I learned them from valued mentors and coworkers, from trial and error and from helping to train and support the interns who have come after me. I’m still learning and growing myself every day, but the following strategies helped me get to where I am. I hope they prove useful to you as well!

1. Get really good at Google.

It…

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Are activists using digital media to communicate with your shareholders?

As companies develop a strategy for how to use social media for IR, it’s important to understand how others are using this communication channel, including activist investors. Activists are digitally savvy and use these tools in a very persuasive way. For example, in 2013, Carl Icahn tweeted about Apple (see below), and about an hour later, the stock pushed up from $475.76 to a high of $494.66.  

To prepare for an activist situation, it’s important to know how activists communicate with shareholders. Here are three ways activist investors are using digital media:

1. Microsites: Many activists use microsites to house key information specific to the cause or issue they are advocating. The microsite is often designed in a style that is similar to the company’s…

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Right-size your research through quality, not quantity

You need research, but you want it fast, cheap, and high-quality. It’s often said you can only have two of those, but never all three. We disagree.

With the right type of research, you may be able to achieve your objective and spend less than you expect. Additionally, new emerging technologies and tools allow you to get results quicker at less cost without sacrificing the quality of the insights. With some of these tools, the insights are even richer.

To start off, first determine what type of research you need. We often hear from clients that they want a quantitative study – they want numbers (or there is a senior exec who only believes in numbers). Then they find out how costly and time-consuming such a study can be and they may decide against doing any research…

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Introducing ‘the SASB report’; JetBlue is first adopter

There is a new flavor of sustainability reporting from which to choose. JetBlue, the low-cost airline that is now the sixth-largest carrier in the United States, has piloted “the SASB report” with its 2016 report.

SASB is the Sustainability Accounting Standards Board, which was formed in 2012 to create a framework for disclosure of material sustainability factors by U.S. public companies. The intention is to create the same level of scrutiny of, and confidence in, sustainability data as has been mandated for public companies’ financial data. The SASB standards are highly targeted, with material issues specifically identified in standards for 79 industries – from Advertising & Marketing to Wind Energy. Companies in one industry, such as JetBlue, have one relatively…

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4 ways to create loyal advocates for your brand from the inside out

Anne Marie Thomas, Chief Executive Officer, bella crescita, uses her offerings and years in strategy, sales, marketing and operations for her management consulting clients to grow top and bottom line for their companies.

I have enjoyed a fortunate career of building some of the world’s best and most iconic brands: Victoria’s Secret, PINK, Bath and Body Works, NetJets – A Berkshire Hathaway Company and American Greetings are just some of my favorites. They are all great growth and longevity success stories. Moreover, their consumer advocacy and loyalty are a shared fortune. I smile every time I make a purchase or talk with a current consumer. Proud to be part of their brand histories and I wish them success for years to come.   

The aforementioned brands and many…

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