Posts tagged “Social Media Strategy”

Instagram and your brand: a picture is worth a thousand data points

This post originally appeared in the October 19 edition of PR News. To read more about Lisa’s thoughts about using data and analytics to build your personal social media brand, click here and here.

It’s been said a picture is worth a thousand words. But how much is that Instagram picture you just posted worth to your brand – whether it’s your personal or corporate account?

One way to determine how your content resonates with followers is to use an analytics tool to help audit the content you’re sharing, determine the level of engagement you’re driving and optimize future posts. With communications becoming increasingly more visual, making the most of a social media platform built around imagery is a must for any communications pro.

While Instagram itself doesn’t…

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The case against stand-alone Investor Relations Twitter accounts

When a company chooses to be more active with its investor relations (IR) content on Twitter, one of the first decision points revolves around whether to create a separate IR Twitter account or to incorporate IR content into the company’s existing corporate Twitter account.

(Technically this decision applies across all social media channels, but as I’ve written before, Twitter is the easiest and most commonly used social media tool for sharing IR content.)

To be clear, I’m in favor of incorporating IR content into an existing corporate account. Thus, I was glad to see Nestlé announce it is shutting down its @Nestle_IR account and directing followers to the corporate @Nestle feed. 

If you’re on the fence about whether a single corporate account or a stand-alone…

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6 signs your company needs a social media playbook

D&E recently hosted a Brainfood session for clients and friends of the firm, part of our series of thought leadership sessions designed to share the latest and greatest thinking about emerging trends and issues facing communicators and marketers. The topic? Social media playbooks. About 25 professionals from organizations large and small, public and private, attended the event – and nearly 90% left the session agreeing that their company did, indeed, need a social media playbook.

Does your company need one too? Before deciding, consider what a social media playbook is. The way we see it, a playbook provides a detailed roadmap for how to tactically implement your company’s social media strategy. This ensures consistency across platforms (and accounts, for those…

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Twitter-Google combination could spell trouble in 140 characters

While details of the plan to connect the Twitter firehose with Google are still emerging, it appears on the surface that it could have a significant impact on organizations in the middle of an online crisis.

Essentially, it appears tweets are now going to show up in Google whether someone is on Twitter or not. That means that anyone doing a routine Google search will now see damaging tweets, as opposed to only those folks who are actively following news on Twitter. Negative information would have shown up before, but it will be a lot more real-time under this arrangement and could potentially cause even greater reputational damage than in the past.

Here’s one illustration. Data breaches such as #AnthemHack, which trended strongly last week, would of course still…

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Socrates & Social Media Workshops

“The unexamined [social media strategy] is not worth [executing].” – Socrates [and me]

By now, most B2B organizations have at least dipped their toes into the world of social media. But many are struggling with how to make the most of what they’re doing. Programs stall. Or they’re too narrowly – or widely – focused from an audience perspective. Or departments outside of communications or marketing want to take a different approach. (And sometimes that approach is “no approach.”)

No matter the issue, I’d argue they all point to a fundamental question: What is your company’s social media philosophy? If your B2B organization is struggling with establishing – or amplifying – its social media program, it’s important you can answer that fundamental question. But how?…

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