Think the platform is just for teens? Think again.
An abbreviated version of this post appeared in the January 28 edition of PRWeek.
What do more than 100 million daily active users, major consumer brands and even presidential hopeful Bernie Sanders have in common? They all use Snapchat to communicate, engage and stay connected. Is your B2B brand harnessing the platform’s storytelling power?
While it’s true Snapchat’s current user base skews young and female, its explosive growth can’t be ignored. As the platform gains popularity, its audience will diversify. And, with a hinted-at IPO, Snapchat will have to find ways to connect with a broader demographic in order to keep investors happy – which means even if your target audience isn’t “snapping” today, they…