Social media apps like Snapchat, Facebook and LinkedIn keep us connected to friends, family and colleagues far more now than ever before. But what about connecting with financial stakeholders?
I was recently asked to share my thoughts with IR Magazine on the use of these apps in the IR space. While the adoption of apps, such as WeChat, has become more common in Asia the concept has not quite caught on in the U.S.
Here are a few reasons why, as well as things to consider when researching a social media app for your IR team:
- The culture of your team: The use of apps is very intuitive to millennials, but that may not be the case for other generations. Consider who will be using the app and how to most effectively engage your team.
- Security of the platform: While…