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Posts tagged “social media strategy”

Social media apps and your IR team

Social media apps like Snapchat, Facebook and LinkedIn keep us connected to friends, family and colleagues far more now than ever before. But what about connecting with financial stakeholders?

I was recently asked to share my thoughts with IR Magazine on the use of these apps in the IR space. While the adoption of apps, such as WeChat, has become more common in Asia the concept has not quite caught on in the U.S.

Here are a few reasons why, as well as things to consider when researching a social media app for your IR team:

  • The culture of your team: The use of apps is very intuitive to millennials, but that may not be the case for other generations. Consider who will be using the app and how to most effectively engage your team.
  • Security of the platform: While…
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3 reasons your B2B brand should consider using Snapchat

Think the platform is just for teens? Think again.

An abbreviated version of this post appeared in the January 28 edition of PRWeek.

What do more than 100 million daily active users, major consumer brands and even presidential hopeful Bernie Sanders have in common? They all use Snapchat to communicate, engage and stay connected. Is your B2B brand harnessing the platform’s storytelling power?

While it’s true Snapchat’s current user base skews young and female, its explosive growth can’t be ignored. As the platform gains popularity, its audience will diversify. And, with a hinted-at IPO, Snapchat will have to find ways to connect with a broader demographic in order to keep investors happy – which means even if your target audience isn’t “snapping” today, they…

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What can you learn from Donald Trump?

Before you get snarky and say … more than you think … or … probably not much … pay attention here.

Whether you like what Donald Trump says or not, think about the fact that for months he has dominated coverage of the presidential campaign leaving little time for competitors to be heard.

How many comments from his competitors do you remember? How many of his comments do you remember?  I didn’t say love or hate. I said remember.

“Trump,” commented Nate Silver of the FiveThirtyEight blog, who used analytics to correctly call the 2012 presidential election in all 50 states, “has received about the most disproportionate media coverage ever for a primary candidate.”

There is a reason. Donald Trump is a media genius. A social media and news media genius.

Before any…

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Instagram and your brand: a picture is worth a thousand data points

This post originally appeared in the October 19 edition of PR News. To read more about Lisa’s thoughts about using data and analytics to build your personal social media brand, click here and here.

It’s been said a picture is worth a thousand words. But how much is that Instagram picture you just posted worth to your brand – whether it’s your personal or corporate account?

One way to determine how your content resonates with followers is to use an analytics tool to help audit the content you’re sharing, determine the level of engagement you’re driving and optimize future posts. With communications becoming increasingly more visual, making the most of a social media platform built around imagery is a must for any communications pro.

While Instagram itself doesn’t…

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The case against stand-alone Investor Relations Twitter accounts

When a company chooses to be more active with its investor relations (IR) content on Twitter, one of the first decision points revolves around whether to create a separate IR Twitter account or to incorporate IR content into the company’s existing corporate Twitter account.

(Technically this decision applies across all social media channels, but as I’ve written before, Twitter is the easiest and most commonly used social media tool for sharing IR content.)

To be clear, I’m in favor of incorporating IR content into an existing corporate account. Thus, I was glad to see Nestlé announce it is shutting down its @Nestle_IR account and directing followers to the corporate @Nestle feed. 

If you’re on the fence about whether a single corporate account or a stand-alone…

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