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Posts tagged “Social Media Strategy”

You Can Stand Under My (Brand) Umbrella: 5 Ways Your Parent Company Website Can Work Harder

Before joining Dix & Eaton recently, I worked for a corporation with an array of brands under its umbrella. Through an acquisition, the organization had grown from about eight brands to around 15, and the question came up – should we push the “master brand,” or parent company, now that the company is a powerhouse of brands?

I think the answer should be “yes” for B2C and B2B companies alike.

With industries consolidating and companies acquiring competing businesses and brands, it can be challenging to keep all of the product brands top-of-mind. Promoting the master brand, or parent company, can help build brand awareness and loyalty to key stakeholders, including:

  • Analysts and Media: Recognizing all of the brands that fall within the public company can assist…
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What the new Twitter profile means for investor relations

Earlier this week, Heather Smith highlighted five branding opportunities using the Twitter profile page redesign. As important as the redesign is for marketers, investor relations professionals also can leverage it to amplify their companies’ stories and shareholder messaging.

Pinned Tweets

My favorite feature of the new profile page is the pinned tweet – a favored tweet that a company can pin to the top of its profile page to ensure that it is the first tweet a visitor sees. For IROs, the pinned tweet is yet another venue for driving home your corporate strategy with the financial community.

For example:

  • Live tweeting your earnings call? Once the call concludes, review the tweets you pushed out and pin a key quote from your CEO or a tweet with a graphic…
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Five branding opportunities using the new Twitter profile

If you’re on Twitter, you’ve probably noticed the new look and feel or at least heard about it. Unlike past updates, this one offers five great branding opportunities for businesses, with no additional cost. Here are five things you need to know about the recent updates to help your business stand out in the Twittersphere.

1) Create a visual ad with the new header

The most notable change to Twitter is the new header space on the profile page. The header is now sized significantly larger at 1500 x 500, expanding across the entire page. The maximum file size is now 5MB, lending an opportunity to create a really impactful visual. This incredible social media real estate allows brands to really showcase their business, personality and more.

Tip: Have an upcoming…

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Investors are using digital and social media. Are you?

Here’s a surprising truth: investors and analysts are starting to pay greater attention to websites and social media for information. In fact, the recently released study from The Brunswick Group on the use of digital and social media by the investment community reinforces what we’ve been hearing anecdotally. Although, as the study confirms, the investment community still prefers to go directly to the company for information, digital and social media are growing in importance.

Consider these data points from The Brunswick Group’s 2014 study:

  • 59 percent of investors read blogs for work, 26 percent use social networks for work and 30 percent use micro-blogging services for work
  • 1 in 7 investors made an investment decision based on a mosaic constructed around a…
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The War for Talent Is a Skills and a Communications Issue

The smoldering “War for Talent” within the manufacturing sector has evolved into a full-fledged conflict. And it promises to pinch manufacturers more keenly in the coming years.

A 2011 study from Deloitte Consulting and The Manufacturing Institute declared that the skills gap between what workers are trained to do and what manufacturers need them to do is hampering hiring, as well as the ability to innovate and grow. Adding to the problem, many manufacturers depended on outdated approaches for finding the right people. Deloitte predicted the skills gap to widen.

Eli Lilly Chairman, President and CEO John Lechleiter recently wrote in a post on Forbes.com that there are 600,000 vacant jobs within the manufacturing sector that could be filled today if educational…

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