Here’s a surprising truth: investors and analysts are starting to pay greater attention to websites and social media for information. In fact, the recently released study from The Brunswick Group on the use of digital and social media by the investment community reinforces what we’ve been hearing anecdotally. Although, as the study confirms, the investment community still prefers to go directly to the company for information, digital and social media are growing in importance.
Consider these data points from The Brunswick Group’s 2014 study:
- 59 percent of investors read blogs for work, 26 percent use social networks for work and 30 percent use micro-blogging services for work
- 1 in 7 investors made an investment decision based on a mosaic constructed around a…