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Posts tagged “Journalism”

When mega trends collide – how digital media became part of global expansion

Digital this, and global that.

When is the last time you saw anything that wasn’t about digital or global something or other?

Obviously, digital and global are two of the biggest technology and business trends in the world, and their convergence is changing how communicators go to market.

But one place you have not seen them together is digital media. Until now.

When digital news media emerged – starting with The Huffington Post – these were dismissed by mainstream media and ignored by business organizations.

But digital media are increasingly successful – some of them wildly so – with stories that outpunch those in mainstream media as far as popularity, stories that get shared on social media around the world, stories that are even changing how mainstream…

Continue Reading When mega trends collide – how digital media became part of global expansion

Media are covering the shale oil and gas industry, but is the industry talking to the media?

You could spend a good number of hours out of your day tracking coverage of the oil and gas industry. Trade media, bloggers, local, national and international media are examining the industry from any number of angles. More often than not, the industry’s viewpoint is not being communicated with the same energy, and the results are damaging the industry’s public perception.

It is difficult to digest all the media scrutiny. If you want a good daily roundup, check out the news aggregator, Realclearenergy.org.

But what is abundantly clear is that the coverage is commensurate with the impact the industry is having, from shifts in the global economy down to the tiniest of tremors registered in a small Ohio town. Coverage often reflects public concern, government…

Continue Reading Media are covering the shale oil and gas industry, but is the industry talking to the media?

One big challenge between you and content marketing success

This just in… media matter more to the success of content marketing than anyone imagined.

What makes this not just surprising but perhaps even stunning is that it was the changes in the media that gave rise to content marketing to begin with.

Now, instead of relying totally on the media to tell a story, more companies are beginning to tell their own stories.

The problem is, most companies can’t even come close to telling all the stories they have to tell.

Here’s what I mean…

First, to be honest, content marketing didn’t just arise from the changes in the news media.

Content marketing also came about from the realization that what customers in particular want from every company or organization is answers to problems.

That is, what you sell is less important…

Continue Reading One big challenge between you and content marketing success

Know the rules to avoid being removed from an NTSB investigation

Major transportation accidents such as plane crashes and train wrecks usually draw a National Transportation Safety Board (NTSB) investigation into the cause and ways to prevent future accidents.

Last weekend’s train derailment in New York City, which killed four people and injured 67 others, is currently under such scrutiny. As is typical, the investigation is highly charged, garnering intense media attention and featuring a full range of people with a vested interest in the outcome, from the railway company to the families of victims and the union representing the train’s operator. Politicians are jumping into the fray, grandstanding for TV cameras with their demands for accountability, and no doubt plaintiff attorneys are circling like vultures.

The NTSB’s job…

Continue Reading Know the rules to avoid being removed from an NTSB investigation