Looking behind can sometimes offer the best view of what lies ahead.
An audience at Kent State University recently prompted me to reflect on public relations practices of the past and consider communications of the future.
Kent’s School of Journalism and Mass Communications hosted a Media at the Movies night earlier this month. First the audience, consisting largely of public relations and journalism students, was to watch the documentary “Merchants of Doubt.” Then the students were to grill a four-member panel of professionals about the ethical lapses portrayed in the movie. I agreed to sit on the panel.
If you aren’t familiar with the movie, it is based on the book by Naomi Oreskes and Erik M. Conway that links the tobacco industry’s efforts in the mid-to-late…