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Posts tagged “Journalism”

The one-word answer to the perfect speech or public relations campaign

Here’s a word you may never have heard of. It’s the one-word answer to crafting the perfect speech or the perfect PR campaign.

The word is “kairos.” It is the ancient Greek term for “the perfect moment.” It’s the elusive slip of time when the speaker is perfectly in sync with the audience, their mood and their needs.

Abraham Lincoln found it at a military burial ground in Gettysburg, Pa., in 1863, his words and delivery catching a nation’s yearning for meaning and peace.

FDR held it in his 1933 radio talk to a frightened nation explaining with reassurance and clarity why he was declaring a bank holiday.

Closer to PR, if more prosaic, Johnson & Johnson found that kairos moment in 1982 when it quickly withdrew 31 million capsules of Tylenol from store shelves…

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Communication innovations shape presidential campaign weaponry

At their most basic level, presidential campaigns are about one thing: communications.

Not the standard formula that involves the stand-up interview that leads to an article that leads to a vote. The communications strategies that campaigns develop every four years are far more dynamic, and far more desperate, than the standard fare. Equally as frenetic are the efforts of journalists and others who seek to chronicle every move and statement candidates make.

Just as the urgencies of war accelerate innovation in weapons development, the pressures of a presidential campaign act as a catalyst for communications change that affects us all.

Let’s look at a few moments in history:

September 26, 1960:  Massachusetts Democratic Senator John F. Kennedy and Republican Vice…

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When mega trends collide – how digital media became part of global expansion

Digital this, and global that.

When is the last time you saw anything that wasn’t about digital or global something or other?

Obviously, digital and global are two of the biggest technology and business trends in the world, and their convergence is changing how communicators go to market.

But one place you have not seen them together is digital media. Until now.

When digital news media emerged – starting with The Huffington Post – these were dismissed by mainstream media and ignored by business organizations.

But digital media are increasingly successful – some of them wildly so – with stories that outpunch those in mainstream media as far as popularity, stories that get shared on social media around the world, stories that are even changing how mainstream…

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Media are covering the shale oil and gas industry, but is the industry talking to the media?

You could spend a good number of hours out of your day tracking coverage of the oil and gas industry. Trade media, bloggers, local, national and international media are examining the industry from any number of angles. More often than not, the industry’s viewpoint is not being communicated with the same energy, and the results are damaging the industry’s public perception.

It is difficult to digest all the media scrutiny. If you want a good daily roundup, check out the news aggregator, Realclearenergy.org.

But what is abundantly clear is that the coverage is commensurate with the impact the industry is having, from shifts in the global economy down to the tiniest of tremors registered in a small Ohio town. Coverage often reflects public concern, government…

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