Digital this, and global that.
When is the last time you saw anything that wasn’t about digital or global something or other?
Obviously, digital and global are two of the biggest technology and business trends in the world, and their convergence is changing how communicators go to market.
But one place you have not seen them together is digital media. Until now.
When digital news media emerged – starting with The Huffington Post – these were dismissed by mainstream media and ignored by business organizations.
But digital media are increasingly successful – some of them wildly so – with stories that outpunch those in mainstream media as far as popularity, stories that get shared on social media around the world, stories that are even changing how mainstream…