You know that question makes me feel like Johnny Carson playing Carnac the Magnificent.
But the answer is … video.
The Atlantic is a storied magazine that was started in 1857 and which remains a powerhouse. It is creating more video stories for its digital edition as part of a growth strategy that is enabling this media property to succeed. There is a video ad fronting every single video story, and that is boosting revenues.
Deutsche Bank is one of the largest financial services companies in the world. It is creating more video stories in a thought leadership initiative to create brand separation from competitors. Check out its videos – on an array of topics suggested by its stakeholders – and see this positioning as it works.
So how does my lawn mower fit here?…