Are your B2B social media efforts going the extra yard for your business? Or are you pulling a Hail Mary and just praying that what you’re doing gets you across the goal line?
(Are my football references too much of a stretch? Probably. But stick with me here.)
Welcome to the first post in our new Fantasy Social blog series, where we’ll pit two social media platforms against each other in a weekly fantasy football-style matchup to help you determine which one(s) might work best for your B2B business.
Starting next week, we’ll evaluate head-to-head matchups based on the same criteria:
- Fan Base – Who’s using each platform? What’s the demographic profile, audience size and, ultimately, reach to a B2B audience?
- Social Skills – Does the platform require a…