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Posts by Angela Almasy

Fantasy Social: Instagram Stories vs. Snapchat Stories

Welcome to Week 1 of Fantasy Social, our new blog series where we pit two social media platforms against each other in a weekly fantasy football-style matchup. Our first matchup looks at Instagram Stories vs. Snapchat Stories and how either one might work best for your B2B brand.

(For a refresher on the criteria used in Fantasy Social, check out last week’s post from my fellow analyst Lisa Zone).

  • Fan Base: While both platforms continue to expand their respective fan bases, Instagram has the potential to reach broader audiences. According to Tech Crunch, Instagram has 500 million monthly active users, 100 million of whom use the Stories feature daily. Conversely, Snapchat reports 150 million daily users, including 41 percent who are 18 to 34 years old.
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Social media apps and your IR team

Social media apps like Snapchat, Facebook and LinkedIn keep us connected to friends, family and colleagues far more now than ever before. But what about connecting with financial stakeholders?

I was recently asked to share my thoughts with IR Magazine on the use of these apps in the IR space. While the adoption of apps, such as WeChat, has become more common in Asia the concept has not quite caught on in the U.S.

Here are a few reasons why, as well as things to consider when researching a social media app for your IR team:

  • The culture of your team: The use of apps is very intuitive to millennials, but that may not be the case for other generations. Consider who will be using the app and how to most effectively engage your team.
  • Security of the platform: While…
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Reflections on a summer in CLE at D&E

As our talented summer interns return to the classroom or move on to begin their careers, we asked them to reflect on their experience at D&E. Each semester our interns leave D&E having been both challenged and empowered to take on real-world work and grow professionally. As you might imagine, first-hand involvement with the Republican National Convention is something they’ll all be putting on their resumes. 

– Angela Almasy and Sarah Hihn, internship coordinators

 

‘I was not hidden away behind the scenes to do menial work’

The best thing I can say about the Dix & Eaton internship experience is that I don’t feel like an intern. I don’t feel like a student, or an observer or a trainee. The best thing this internship has done for me is prepare me to take on a…

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Social Media & Presidential Politics: What Your Brand Can Learn

Way back in 2012, the last presidential election year, Instagram was still the new kid on the block, Snapchat had just launched and Periscope didn’t even exist. Fast forward four years and these channels (and more) are folded into our everyday life.

2016 represents one of the first presidential elections where social media plays a major role in reaching and informing voters. Moreover, this is the first election where millennials are the largest voting-age population, creating a need for candidates to build relationships with these avid social media users.

Here are a few ways social media is impacting this year’s campaign season and what your brand can learn:

1) Reaching millennials

To quote Coolio’s ‘90s hit "Gangsta's Paradise,” “If they can't understand it,…

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4 Ways to Improve How You Measure PR

These days we measure everything, from how many likes our Instagram photos get to how many dollars we saved on our latest shopping trip. Yet we still see many instances where PR activities aren’t measured.

The fact is, your C-suite wants to see results that demonstrate direct impact on the organization, and what better way to show these results than through numbers? Whether you’re a beginner or well-traveled along the measurement road, here are four tips to improve how you measure PR.

1) Plan ahead

Measurement should always be a part of your program’s plan, as it is the best way to ensure you accurately and effectively accomplish your desired outcomes. Think about your ultimate end goal and how you will define success, and then decide what data are needed to…

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