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5 Ways to Make Sustainability Part of Your Business Strategy

At Sustainable Brands ’15 in San Diego, we had the opportunity to hear from Chip Bergh, chief executive officer of Levi Strauss. While there were many brilliant and inspiring leaders and thinkers who spoke at the conference, hearing directly from a CEO is always special. Bergh did not disappoint, declaring, “As the CEO of Levi Strauss, I spend all my time on sustainability, the sustainability of this corporation.”

Bergh said sustainability is starting to drive consumer behavior and doing the right thing can be a growth engine for a company. His example: “Waterless” jeans, the production of which requires no water, make up 25 percent of Levi’s jeans sales, while “acid wash” jeans have all but disappeared from the fashion scene.

I was reminded during his talk and…

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#greenblushing reaches national audience – and it has people talking

Earlier this month, Dix & Eaton’s concept of #greenblushingSM reached a bigger stage – as the theme of our presence at Sustainable Brands 2015 in San Diego. With hundreds of premier, environmentally and socially active brands in attendance, we expected to hear many success stories of how they have overcome the challenges of greenblushing while also guarding against the even more insidious greenwashing.

As you may recall, greenblushing is defined as “limited or no information disseminated by an organization so as to understate or ignore its commitment to and actions on environmental and social responsibility.” We were pleased to hear from many companies how they have used reporting, social media, public relations, advertising, community outreach, green product…

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10 ways IROs can keep the internal lines of communication open, too

Investor relations professionals spend a good portion of their time communicating with external audiences – buy-side analysts, portfolio managers, sell-side analysts, retail investors, proxy advisory firms, media and more.  And rightly so, since they are tasked with telling their company’s investable story and managing relationships with the Street.  

At the same time, with the competition for capital increasing and activists becoming more numerous and aggressive, IROs are being additionally challenged to keep their key internal constituencies up to speed regarding investor engagement and sentiment. We are working with more and more of our clients to implement best practices for communicating with their internal audiences – particularly the senior management team…

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6 signs your company needs a social media playbook

D&E recently hosted a Brainfood session for clients and friends of the firm, part of our series of thought leadership sessions designed to share the latest and greatest thinking about emerging trends and issues facing communicators and marketers. The topic? Social media playbooks. About 25 professionals from organizations large and small, public and private, attended the event – and nearly 90% left the session agreeing that their company did, indeed, need a social media playbook.

Does your company need one too? Before deciding, consider what a social media playbook is. The way we see it, a playbook provides a detailed roadmap for how to tactically implement your company’s social media strategy. This ensures consistency across platforms (and accounts, for those…

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Communication innovations shape presidential campaign weaponry

At their most basic level, presidential campaigns are about one thing: communications.

Not the standard formula that involves the stand-up interview that leads to an article that leads to a vote. The communications strategies that campaigns develop every four years are far more dynamic, and far more desperate, than the standard fare. Equally as frenetic are the efforts of journalists and others who seek to chronicle every move and statement candidates make.

Just as the urgencies of war accelerate innovation in weapons development, the pressures of a presidential campaign act as a catalyst for communications change that affects us all.

Let’s look at a few moments in history:

September 26, 1960:  Massachusetts Democratic Senator John F. Kennedy and Republican Vice…

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