Lee Horwich of USA Today was the first to say it, during a recent media panel at the City Club of Cleveland.
When Cleveland hosts the Republican National Convention next July, his colleagues will want access to video, audio and social media to report the news.
His point? Don’t think of USA Today, or other major media such as The New York Times and The Wall Street Journal, as purely “print” media.
One-dimensional content creation no longer exists at national newspapers.
Thirty years ago, when I became a journalist for a one-dimensional newspaper, we received one-dimensional pitches from public relations professionals. These people would call and write journalists, suggesting stories – in print, or course – about a product, executive, politician or governmental…