RSS

The Enduring Power of the Earnings Report

How important are quarterly earnings releases and conference calls in an era of abundant information and nanosecond trading?  Very important, according to a recent study co-authored by Stanford professor Maureen McNichols. The study found that even in today’s environment, the earnings report and conference call not only have the ability to move markets (“during the three days surrounding quarterly reports, share prices are four times as likely to have big moves as they typically do”) but also can serve as indicators of how stocks will continue to move in the months ahead. 

Jeff Sommer of The New York Times also recently stated in an article that earnings reports can still move markets and traditional metrics still matter, especially when investors are looking for a…

Continue Reading The Enduring Power of the Earnings Report

16 for ’16:  A Checklist to Tell Your Business Story Better - Part Two

In the first installment of this blog post, we covered eight tips for telling your business story better.  Here are eight more to round out the “16 for ’16” we promised.  While they may seem to cover a wide number of concepts, when combined with the first eight the checklist roughly follows Dix & Eaton’s methodology of “discover, develop, deliver” for content marketing strategy, in which we recommend assessing the situation first, then setting the strategy and finally choosing the tactics…a good approach in almost any situation.

So give these a try: 

9. Write the “children’s book” version of your company story as an internal exercise.  The “once upon a time” is your creation story.  The “big bad wolf” is the main problem your customers face.  You’re Superman.  How…

Continue Reading 16 for ’16:  A Checklist to Tell Your Business Story Better - Part Two

What can you learn from Donald Trump?

Before you get snarky and say … more than you think … or … probably not much … pay attention here.

Whether you like what Donald Trump says or not, think about the fact that for months he has dominated coverage of the presidential campaign leaving little time for competitors to be heard.

How many comments from his competitors do you remember? How many of his comments do you remember?  I didn’t say love or hate. I said remember.

“Trump,” commented Nate Silver of the FiveThirtyEight blog, who used analytics to correctly call the 2012 presidential election in all 50 states, “has received about the most disproportionate media coverage ever for a primary candidate.”

There is a reason. Donald Trump is a media genius. A social media and news media genius.

Before any…

Continue Reading What can you learn from Donald Trump?

16 for ’16:  A Checklist to Tell Your Business Story Better - Part One

Every day we’re inundated with new marketing ideas promising to change our world.  We can’t possibly try them all, so we try a few.  But when we look back at our marketing messages – our business story – we realize we’ve been saying the same thing for years.  Time out.  Why not resolve this year to say something different?  Something better.  Back to basics.

We want to suggest 16 steps – not all easy, but all important – for recharging your company’s business story.  You don’t need to do them all, but checking off even a few of them will make a big difference.  Best of all, none of these actions involve revolutionary software in the cloud.  In fact, you’ll find these suggestions quite down-to-earth.

Here are the first eight tips:

  1. Rediscover your business story.
Continue Reading 16 for ’16:  A Checklist to Tell Your Business Story Better - Part One

What’s to hide? Will FASB proposal materially limit transparency?

For public companies, materiality has long been at the center of best-practice investor relations.  Our experience has been that more open, transparent communications by companies typically leads to better relationships with investors, a level playing field and more accurate valuations.  In the wake of the Financial Accounting Standards Board’s stunning proposal to change the definition of materiality, we invited a seasoned financial services executive to offer his perspective on what the FASB is proposing. 

Armando Ramírez (MAcc, MBA) has held senior-level positions at large financial services companies in the U.S.  During his 17-year tenure at National City Corporation he primarily worked in strategic planning, corporate development and executed over 50…

Continue Reading What’s to hide? Will FASB proposal materially limit transparency?