Social media is definitely a hot topic in the investor relations community these days. Often, live-tweeting features prominently in these discussions – and there are many companies doing a great job with live-tweeting earnings calls, investor/analyst days, etc. But if you’ve never live-tweeted an event, it can be daunting, especially for investor relations professionals who are short-handed and worried about Reg FD, among other things.
With that in mind, here’s a quick 10-point checklist to guide you when live-tweeting for investor relations:
1) Choose your channel (but also cross-promote)
If you are live-tweeting, you don’t need to also post live updates to Facebook, for example, but you could let Facebook followers know that you are live-tweeting. Post a link…