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From the investor’s perspective: Insights on corporate governance discussions with management

Last week’s NIRI annual conference in Chicago was full of great learning and networking opportunities as well as insights into the latest technologies for the world of investor relations. During my time at the conference, I had the opportunity to participate in a really interesting session featuring three corporate governance professionals representing institutional investment firms TIAA CREF, Northern Trust and T. Rowe Price.

At Dix & Eaton, we’ve always believed there is value in meeting with the corporate governance professionals responsible for making proxy voting decisions for your investors – in addition to the portfolio manager making the investment decisions.  This discussion reinforced our view and belief that the trend of corporate governance roadshows…

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The What, Where and Who of Your Personal LinkedIn Brand

How data and analytics can amplify your social media brand

This post is the second in a series about using data and analytics to improve your personal social media brand. Click here to view the post about Twitter Analytics. An adapted version of this post appeared in the June 22 issue of PR News.

Using LinkedIn analytics can be a powerful resource in many aspects of your building your personal professional brand – whether you’re looking for a job, trying to earn a position as an industry thought leader, hoping to win new business or seeking to expand your professional network. Unlike other social media platforms such as Twitter, Facebook, Instagram and others, LinkedIn is almost exclusively tailored to professional connections, which makes it a crucial place to…

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5 Ways to Make Sustainability Part of Your Business Strategy

At Sustainable Brands ’15 in San Diego, we had the opportunity to hear from Chip Bergh, chief executive officer of Levi Strauss. While there were many brilliant and inspiring leaders and thinkers who spoke at the conference, hearing directly from a CEO is always special. Bergh did not disappoint, declaring, “As the CEO of Levi Strauss, I spend all my time on sustainability, the sustainability of this corporation.”

Bergh said sustainability is starting to drive consumer behavior and doing the right thing can be a growth engine for a company. His example: “Waterless” jeans, the production of which requires no water, make up 25 percent of Levi’s jeans sales, while “acid wash” jeans have all but disappeared from the fashion scene.

I was reminded during his talk and…

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#greenblushing reaches national audience – and it has people talking

Earlier this month, Dix & Eaton’s concept of #greenblushingSM reached a bigger stage – as the theme of our presence at Sustainable Brands 2015 in San Diego. With hundreds of premier, environmentally and socially active brands in attendance, we expected to hear many success stories of how they have overcome the challenges of greenblushing while also guarding against the even more insidious greenwashing.

As you may recall, greenblushing is defined as “limited or no information disseminated by an organization so as to understate or ignore its commitment to and actions on environmental and social responsibility.” We were pleased to hear from many companies how they have used reporting, social media, public relations, advertising, community outreach, green product…

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10 ways IROs can keep the internal lines of communication open, too

Investor relations professionals spend a good portion of their time communicating with external audiences – buy-side analysts, portfolio managers, sell-side analysts, retail investors, proxy advisory firms, media and more.  And rightly so, since they are tasked with telling their company’s investable story and managing relationships with the Street.  

At the same time, with the competition for capital increasing and activists becoming more numerous and aggressive, IROs are being additionally challenged to keep their key internal constituencies up to speed regarding investor engagement and sentiment. We are working with more and more of our clients to implement best practices for communicating with their internal audiences – particularly the senior management team…

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