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The oil and gas industry is being forced to cope with ‘Lightning Rods of Controversy’

The other day while meeting with a journalist, my client fielded what some would consider a “softball” question.

 “Do you think we are being silly, to be so concerned with fracking and its impacts?”

The answer? Done responsibly and with the proper regulation, fracking has proven to be good for the national economy, lucrative for regions across the country and essential to the United States achieving its goal of energy independence.

The reporter nodded and the interview continued.

We fielded the same question in the next meeting and in the one after that. Clearly, this was one of the KEY questions of the day.

In reality, this wasn’t a softball question at all. These reporters were based in London, where the issue of hydraulic drilling was– and still is – being…

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Three things your B2B brand can learn from a pepperoni pizza

If you follow me on Twitter, you know my love of pizza is well documented. But in this case, the headline for this post is not just an homage to my favorite dinner choice.

I just read a really interesting piece from Business Insider about a marketing insight John Schnatter had early on that helped propel the success of Papa John’s. That insight? Finding a unique market position.

See, while large chain competitors of Papa John’s held brand positions based on speed, price and variety, Papa John’s biggest chunk of competition (65%) was the local independent pizza shop. How could Papa John’s compete with that group? By focusing on quality, which is what consumers had come to love about their local pizza joint. And that positioning – Better Ingredients. Better Pizza. –…

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Congrats to our colleagues on their promotions

It’s always one of my favorite days when we get to recognize the great work of high-performing colleagues by promoting them. We recently had the chance to celebrate three members of the D&E team, naming David Hertz managing director, Stephanie Harig account executive and Sarah Hihn director of human resources.

David, a former journalist and Pulitzer Prize-winning editor at The Akron Beacon Journal, has been a member of D&E’s media relations group since joining the firm almost a decade ago. He puts his 20 years of journalism experience to work counseling clients on media relations, crisis communications and corporate communications strategy.

Stephanie is a member of the firm’s investor relations and sustainability practices, though colleagues pull her into projects…

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What the new Twitter profile means for investor relations

Earlier this week, Heather Smith highlighted five branding opportunities using the Twitter profile page redesign. As important as the redesign is for marketers, investor relations professionals also can leverage it to amplify their companies’ stories and shareholder messaging.

Pinned Tweets

My favorite feature of the new profile page is the pinned tweet – a favored tweet that a company can pin to the top of its profile page to ensure that it is the first tweet a visitor sees. For IROs, the pinned tweet is yet another venue for driving home your corporate strategy with the financial community.

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