10-point checklist: live-tweeting for investor relations

Social media is definitely a hot topic in the investor relations community these days. Often, live-tweeting features prominently in these discussions – and there are many companies doing a great job with live-tweeting earnings calls, investor/analyst days, etc. But if you’ve never live-tweeted an event, it can be daunting, especially for investor relations professionals who are short-handed and worried about Reg FD, among other things.

With that in mind, here’s a quick 10-point checklist to guide you when live-tweeting for investor relations:

1) Choose your channel (but also cross-promote)

If you are live-tweeting, you don’t need to also post live updates to Facebook, for example, but you could let Facebook followers know that you are live-tweeting. Post a link…

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Employer branding at Starbucks – everyone wins

This post was cowritten by our summer intern, Samantha Tuly.

Starbucks recently announced the addition of the Starbucks College Achievement Plan to its already impressive portfolio of employee benefits. The partnership with Arizona State University will enable Starbucks employees to earn a bachelor’s degree for free through online courses.

It’s a brilliant PR move. Customers who have long loved Starbucks coffees, cappuccinos and iced mochas have the added bonus of knowing that their purchases are helping educate baristas throughout the country – some of whom are the first in their families to obtain a college degree. (Cue images of the American dream.)

But Starbucks knows that the new education plan is a strategic move for its employer brand and ultimately the…

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Four reasons why your content might not be cutting it

Having quality content and a solid content strategy are two crucial elements of content marketing. It’s not about creating a large quantity of content and churning it out to the masses. It’s about really delving in and identifying customers’ biggest concerns, needs and interests, and developing content around those ideals. 

At Dix & Eaton, we’ve been content experts for over 60 years, since long before the notion of content marketing was conceived. These days, when it comes to figuring out why content isn’t making the cut, we typically find four main culprits: 

1) You’re not giving customers what they want.

Have you identified your customers’ pain points and how you can provide solutions to their problems? If customers aren’t receiving relevant content and it’s…

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Three action items for getting started on CSR/sustainability communications

By now, you’ve probably heard – or even had conversations – about the importance of sustainability initiatives and reporting. The list of business areas a strategic program and report might impact is hard to ignore: reputation, brand value, employee engagement, recruitment, customer relationships, possibly investor perception, and more.

And, of course, it might sometimes feel like every other company but yours is issuing a report. While not quite true, a majority of major companies are. According to a June 2014 study by the Governance & Accountability Institute, 72 percent of S&P 500 companies published CSR/sustainability reports in 2013, up from 53 percent in 2012 and 20 percent in 2011. In its analysis, G&AI called sustainability reporting “the clear norm in…

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The oil and gas industry is being forced to cope with ‘Lightning Rods of Controversy’

The other day while meeting with a journalist, my client fielded what some would consider a “softball” question.

 “Do you think we are being silly, to be so concerned with fracking and its impacts?”

The answer? Done responsibly and with the proper regulation, fracking has proven to be good for the national economy, lucrative for regions across the country and essential to the United States achieving its goal of energy independence.

The reporter nodded and the interview continued.

We fielded the same question in the next meeting and in the one after that. Clearly, this was one of the KEY questions of the day.

In reality, this wasn’t a softball question at all. These reporters were based in London, where the issue of hydraulic drilling was– and still is – being…

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