RSS

When mega trends collide – how digital media became part of global expansion

Digital this, and global that.

When is the last time you saw anything that wasn’t about digital or global something or other?

Obviously, digital and global are two of the biggest technology and business trends in the world, and their convergence is changing how communicators go to market.

But one place you have not seen them together is digital media. Until now.

When digital news media emerged – starting with The Huffington Post – these were dismissed by mainstream media and ignored by business organizations.

But digital media are increasingly successful – some of them wildly so – with stories that outpunch those in mainstream media as far as popularity, stories that get shared on social media around the world, stories that are even changing how mainstream…

Continue Reading When mega trends collide – how digital media became part of global expansion

Twitter-Google combination could spell trouble in 140 characters

While details of the plan to connect the Twitter firehose with Google are still emerging, it appears on the surface that it could have a significant impact on organizations in the middle of an online crisis.

Essentially, it appears tweets are now going to show up in Google whether someone is on Twitter or not. That means that anyone doing a routine Google search will now see damaging tweets, as opposed to only those folks who are actively following news on Twitter. Negative information would have shown up before, but it will be a lot more real-time under this arrangement and could potentially cause even greater reputational damage than in the past.

Here’s one illustration. Data breaches such as #AnthemHack, which trended strongly last week, would of course still…

Continue Reading Twitter-Google combination could spell trouble in 140 characters

Socrates & Social Media Workshops

“The unexamined [social media strategy] is not worth [executing].” – Socrates [and me]

By now, most B2B organizations have at least dipped their toes into the world of social media. But many are struggling with how to make the most of what they’re doing. Programs stall. Or they’re too narrowly – or widely – focused from an audience perspective. Or departments outside of communications or marketing want to take a different approach. (And sometimes that approach is “no approach.”)

No matter the issue, I’d argue they all point to a fundamental question: What is your company’s social media philosophy? If your B2B organization is struggling with establishing – or amplifying – its social media program, it’s important you can answer that fundamental question. But how?…

Continue Reading Socrates & Social Media Workshops

A one-minute read on writing a one-minute talk

Whether you give speeches, write speeches, work with D&E on speeches or write one yourself before you give it, here is a one-minute read on how to write a one-minute talk – or, frankly, any talk, up to and including the State of the Union. Though that undoubtedly takes more work.

The point is that the fundamental structure of a talk remains the same no matter how long or complex the remarks. Understanding that structure will help you craft and deliver your message effectively.

And isn’t that the point?

Just four rules to remember – plus one image.

Rule Number 1: What’s your message?

Every talk has a message. You speak to leave your audience smarter – from a finding, a report of an event, a warning, making a case or evoking a mood.            

Your message is…

Continue Reading A one-minute read on writing a one-minute talk

Trust, where have you gone? Four tips to rebuild goodwill in a time of fast-eroding trust

Building trust is at an all-time low. If that sounds like hyperbole…it’s not. We’re living in a world where more people than ever don’t believe what they read or hear, question almost everything and are demanding greater transparency – while being skeptical of what they might actually find out.

The latest findings from the Edelman Trust Barometer indicate “an alarming evaporation of trust across all institutions, reaching the lows of the Great Recession of 2009.”  Governmental entities, in particular, are inspiring less trust than ever before (which doesn’t exactly come as a surprise), while media are now distrusted a full 60 percent of the time. Remarkably, traditional media have fallen behind online search engines as a trusted source for general news and…

Continue Reading Trust, where have you gone? Four tips to rebuild goodwill in a time of fast-eroding trust