From differentiation to discipline, consistency to partnership, the most recent annual report season featured a variety of strong themes as companies endeavored to tell their stories in new and compelling ways. Here are a few notable examples:
A flexible set of colors and design elements has helped Sherwin-Williams present a consistent brand identity from year to year. Distinctive colors and photography highlight the company’s four reportable segments throughout each report, as well as the company overview and geographic reach map. As a result, the three latest reports have an impactful, consistent style that reflects the company’s leadership and strong financial performance in the paints and coatings industry.