The year 2014 was a great one for content marketing. Early reports indicate that marketers are creating more content than they did just a year ago. According to the Content Marketing Institute (CMI) 2015 benchmark report, 86% of B2B marketers and 77% of B2C marketers are using content marketing. However, only 38% say they are effective at it.
Regardless of whether you have a content marketing program, the new year is a great time to take a step back and review your content goals, content success and content challenges from 2014 to pave the way for a content-rich 2015. Here are six content marketing New Year’s resolutions to focus on in 2015.
1) Make your content more visual
Research has shown that 90% of information transmitted to the brain is visual, and…