It’s hard to believe, but 2015 is just around the corner. Many of our clients are already in the throes of budgeting season, which unfortunately means their 2015 budgets often come before their 2015 plans. (That is, if a plan even exists.)
Before you submit your 2015 budget requests, here’s a quick three-step process – KEEP, STOP, START – to help you think through what resources you’ll need. This is a simple way to capture your communications goals for the coming year – and allocate resources accordingly.
What has proven effective and should continue into 2015? What communication tools have the highest usage rate among your target stakeholders? Chances are you have a short list of tools that have proven very successful this year. As the old saying goes, “If…