Here’s a word you may never have heard of. It’s the one-word answer to crafting the perfect speech or the perfect PR campaign.
The word is “kairos.” It is the ancient Greek term for “the perfect moment.” It’s the elusive slip of time when the speaker is perfectly in sync with the audience, their mood and their needs.
Abraham Lincoln found it at a military burial ground in Gettysburg, Pa., in 1863, his words and delivery catching a nation’s yearning for meaning and peace.
FDR held it in his 1933 radio talk to a frightened nation explaining with reassurance and clarity why he was declaring a bank holiday.
Closer to PR, if more prosaic, Johnson & Johnson found that kairos moment in 1982 when it quickly withdrew 31 million capsules of Tylenol from store shelves…