There was a recent study from Pew Research Center that you might have seen. It certainly grabbed my attention. It was titled, “The Role of News on Facebook: Common Yet Incidental.”
Allegedly the most important finding from the report, which Pew conducted in collaboration with the John S. and James L. Knight Foundation, was that almost 80% of respondents get news on Facebook when they are on the site for other reasons. In other words, they discovered the news by accident.
That was a novelty that drove a lot of media coverage. But the novelty factor did not mean much to me. The fact is that even if they’re getting it by accident, 80% of people get news on Facebook.
But here is what stopped me as I read the report – 65% of people on Facebook are looking for news…