Content Is King in the Quarterly Earnings Call

Quarterly earnings calls should be a win-win for everyone. Companies get to deliver their messages to a relatively captive investor audience, while investors get direct access to the senior management team and immediate answers to their questions. And yet, it’s common for both parties to feel disappointed and even frustrated at the end of the call. Management may feel the questioners focused too much on short-term or technical issues and not enough on long-term strategies, while investors might complain that the company didn’t provide any new or useful information beyond what was already in the release.

As with most communications, content is king. For quarterly earnings calls, higher-quality content in the prepared remarks can lead to a richer subsequent…

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#RaceTogether didn’t quite come together

Whatever you thought of Starbucks Corporation’s #RaceTogether campaign, most of us would agree that the concept behind it was admirable – to improve race relations in the United States by encouraging dialogue.

After the Rodney King riots, the Akron Beacon Journal won the Pulitzer Prize for public service, in part, by encouraging dialogue between the races. I was fortunate enough to play a role in that effort.

So I was disappointed when the Starbucks campaign was derailed within hours of launch, largely because of a flawed appreciation for how the campaign would play in the media.

When Starbucks launched #RaceTogether, it did a lot of things quite well. Its website featured a well-written message titled “What ‘Race Together’ Means for Starbucks Partners and…

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Stephanie Harig and Abbey Linville promoted to senior account executive at Dix & Eaton

After joyfully watching countless hours of basketball in the last week, I’m reminded of two things:  First, it is true that pure talent sometimes makes all the difference; and second; REAL talent is not just individual but is a blend of skills, traits and abilities that actually improves the performance of others.  Rare is the player, or person, who isn’t just great at his or her craft but who is also able to partner with others and make them better as well.

We’re very fortunate at Dix & Eaton to announce this week that we’re promoting a pair of individuals who epitomize both of those traits.  Stephanie Harig and Abbey Linville have been named senior account executives at the firm both because of their singular stand-out skills and their ability to influence teams…

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The Power of People in Content Marketing

Much has been written on the force of digital as the delivery mechanism for content marketing.  No argument there since the benefits are obvious, including the ability to distribute information to target audiences instantly and cost-effectively.  And let’s not forget about good old, reliable print.  Some say printed pieces are making a comeback because they now cut through the clutter, landing in nearly empty physical in-boxes.  But no matter how clever we get, there is no substitute for personal contact.  There is no greater power in content marketing than people.

But wait.  How can in-person meetings or events be considered part of content marketing?  The answer lies in thinking of content marketing in terms of the content itself, not the delivery mechanism. …

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Blog Basics: 5 Tips for Starting a Successful Thought Leadership Blog

There’s more to thought leadership than just starting a blog.  Too often, individuals and companies start a blog with the intent to update it frequently and become an influencer within their industry, but they fall short because a strategy is not in place.

In a past Harvard Business Review article, the author asked influencers in the business, political and media sectors to rank companies using the five behaviors Henley Business School identified as “common to high-impact or ‘thought leader’ organizations” – a pioneering spirit, rigor, objectivity, authenticity and clarity.  According to this article, these traits categorize a person or brand as an influencer and thought leader.

If you can identify with these traits and feel passionate about a specific subject,…

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