This post was cowritten by Stephanie Harig, Senior Account Executive.
We’ve defined greenblushing as “limited or no information disseminated by an organization so as to understate or ignore its commitment to, and actions on, environmental and social responsibility.” It typically afflicts companies that are addressing the Three Ps – People, Planet and Profit – but not communicating about their efforts.
In its simplest form, greenblushing is “walking the walk, but being too shy or unsure to talk the talk.” In our conversations with many proactive, successful companies, we’ve encountered six more-specific symptoms of greenblushing:
- Assuming your annual (or biannual) sustainability/corporate social responsibility is enough
- Telling only the stories you are asked…