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Communicating a CEO Transition in Your Annual Report – 5 Real-World Examples

Last year, more than 10% of companies on the S&P 500 Index named a new chief executive officer. That’s according to executive search and leadership consulting firm Spencer Stuart’s 2015 CEO Transitions report. In addition, according to PWC’s 2015 CEO Success study, CEO turnover at the 2,500 largest companies in the world rose from 14.3% in 2014 to 16.6% in 2015.

Reasons for a CEO’s departure vary – some are the result of long-term succession planning, while others may be sudden or even unexpected due to company performance, personal decisions or a merger/split of the company. Given the array of circumstances, how these transitions are addressed in a company’s annual report also varies.  

A leadership transition can be an uncertain time for investors, and the…

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Rewarding talent

Among other things, our beloved Cleveland Indians’ run to the World Series has reinforced the importance of nurturing and recognizing talent.

Here at Dix & Eaton, that’s at the heart of what we do, and we’re pleased to announce the promotions of four outstanding colleagues this week. Nicolle Huffman becomes a senior account executive, Megan Stinn and Angela Almasy are our newest account executives, and Angel Seymour is now our office coordinator.

Nicolle, Angela and Megan are exemplary young professionals whose expertise and experience reflect our clients’ need to employ an ever-changing range of communications tools to reach their target audiences, while Angel plays important roles in client and vendor relations.  We’re proud to recognize their efforts through…

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Diversity and inclusion: 4 tips for a better communications game plan

Diversity and inclusion has many business benefits, but just having a strategy and an active program is not enough. Communicating about those efforts is just as critical. Find out why and also check out our tips for the most effective D&I communications.

Diversity and inclusion (D&I) continues to be both a priority and a challenge for corporate America. Despite the challenges, it’s hard to dispute the benefits of striving for more female and diverse leaders:

  • 85% of companies with a formal D&I program show an improved bottom line (source)
  • Businesses with diversity produce results that are 35% better than non-diverse businesses (source)
  • Companies with the most women board directors outperformed those with the fewest on ROIC by 26 percent (source)

While more…

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Fantasy Social: LinkedIn Publishing vs. Medium

Like football, B2B social media isn’t always won with extra points and field goals. Sometimes it’s a four-quarter effort to get as many touchdowns as possible. Ten-second videos and 140-character messages can sometimes bring in the win for your organization’s social media efforts, but more often than not, long-form storytelling can be the offensive play strategy that gets the best results.

In this round of Fantasy Social, I’ll be putting LinkedIn Publishing and Medium in a head-to-head competition to see which storytelling platform might work best for your B2B Business. (For a refresher on the criteria used in Fantasy Social, check out this post from my fellow analyst Lisa Zone).

LinkedIn Publishing is an extension of LinkedIn and allows individuals to write…

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Fantasy Social: Instagram Stories vs. Snapchat Stories

Welcome to Week 1 of Fantasy Social, our new blog series where we pit two social media platforms against each other in a weekly fantasy football-style matchup. Our first matchup looks at Instagram Stories vs. Snapchat Stories and how either one might work best for your B2B brand.

(For a refresher on the criteria used in Fantasy Social, check out last week’s post from my fellow analyst Lisa Zone).

  • Fan Base: While both platforms continue to expand their respective fan bases, Instagram has the potential to reach broader audiences. According to Tech Crunch, Instagram has 500 million monthly active users, 100 million of whom use the Stories feature daily. Conversely, Snapchat reports 150 million daily users, including 41 percent who are 18 to 34 years old.
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