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4 things you thought you knew about Seeking Alpha that are wrong

The U.S. Securities and Exchange Commission brought a slew of enforcement cases last week against three penny-stock biotech companies and several stock promotion firms and their hired writers for publishing hundreds of fraudulent stock-touting articles between 2011 and 2014. The articles appeared on numerous investment news sites, most prominently on Seeking Alpha, the popular crowd-sourcing investment platform.

The SEC investigation uncovered multiple “pump and dump” schemes that “left investors with the impression they were reading independent, unbiased analyses on investing websites while writers were being secretly compensated for touting company stocks.”

For the biotech CEOs ordering up the fake stories, “…stock promotion, not drug development, was priority…

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Don’t wait to develop your video content strategy

As you start to develop your video content strategy, here are some statistics, trends and examples to keep you motivated.  

A few compelling statistics:

This year, online video is expected to account for 74% of all online traffic (KPCB).

65% of U.S. marketers plan to increase their mobile ad budgets to account for video (Hubspot)

82% of Twitter users watch video content on Twitter (Bloomberg).

75% of executives watch videos on business websites at least once a week.

85% of Facebook video is watched without sound (Digiday).

Snapchatters watch 10 billion videos a day (AdWeek).

Other stuff:

A great infographic from HubSpot showing 31 Video Marketing Statistics for 2017

8 B2B Video marketing trends from Convince & Convert 

50 Delightfully Simple Video…

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5 ways to tell a more powerful story with PowerPoint

PowerPoint is everywhere. It has been used (and abused) in the business world for so long that many are addicted to the same structure they’ve used for years.  While your company might not make the list of the worst presentations, you may have become simply numb to the idea that anything new and exciting could be done with PowerPoint.  

Of course, many companies are evaluating and using new tools to reinvigorate presentations.  One of our favorite approaches is to use Adobe Spark to create an impactful scrolling web page for special meetings or even proposals.  Still, since we know PowerPoint won’t disappear overnight,  why not revisit how it can be used most effectively?

Use these guidelines to upgrade your company’s PowerPoint brand template, make your next…

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7 questions to ask when developing your email subscriber growth strategy

Email marketing is continually named one of the most effective ways to communicate directly to customers – and it’s no surprise. According to recent surveys, 75 percent of companies agree email delivers “excellent” ROI, and time spent checking email among white-collar workers in the United States increased 17 percent year-over-year in 2016.

So how does a B2B marketer capitalize on this? Whether you have already established an email newsletter program or are just getting started, developing a sound subscriber growth strategy can be the best place to start.

Strategically growing your organization’s email list ensures that you are reaching a wider audience with your direct communications and that this wider audience is relevant to your business objectives.

Here are…

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How Starbucks, DuPont and GE are expanding the possibilities of digital marketing

Marketing? There’s an app for that. And it might be more advanced than you think. We know big brands – B2C and B2B – are employing mobile technology to enhance sales and after-sales processes. But these companies also are stepping up their efforts to integrate apps with new technologies that help customers become more efficient no matter where they are. Here are few recent examples:

1. Starbucks Voice Ordering

Starbucks is betting big on the growth of “conversational commerce.” They’re working to optimize voice ordering capability by integrating with Amazon’s Alexa skills system and with Ford’s Sync3 system. Why wait to order in a store when you can order in your home or car? And why bother using your fingers on your phone when you can simply speak up? Taking…

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