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2015 Planning: KEEP, STOP, START

It’s hard to believe, but 2015 is just around the corner. Many of our clients are already in the throes of budgeting season, which unfortunately means their 2015 budgets often come before their 2015 plans. (That is, if a plan even exists.)

Before you submit your 2015 budget requests, here’s a quick three-step process – KEEP, STOP, START – to help you think through what resources you’ll need. This is a simple way to capture your communications goals for the coming year – and allocate resources accordingly.

KEEP

What has proven effective and should continue into 2015? What communication tools have the highest usage rate among your target stakeholders? Chances are you have a short list of tools that have proven very successful this year. As the old saying goes, “If…

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Congrats to Gregg LaBar on his promotion

I have always loved the Ken Blanchard quote that “None of us is as smart as all of us” because of the implication that success comes from collective wisdom and teamwork. That’s certainly the case at Dix & Eaton, where – as a professional services firm – our people, and their commitment, dedication and expertise, make all the difference in terms of performance and great client service.

This week we’re announcing the promotion of Gregg LaBar to managing director at the firm, and it’s a prime example of one individual who makes a huge impact by being a great teammate. A 16-year employee at Dix & Eaton, Gregg is a senior leader responsible for heading our Sustainability/Corporate Social Responsibility (CSR) practice, while also co-directing efforts for our Energy and…

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The King of Late Night… and of Content Marketing: What your B2B brand can learn from Jimmy Fallon

As the Content Marketing World conference and expo descends upon Cleveland this week, I can’t help but think about who’s doing content marketing well. I’ll tell you who I think is doing a great job of content marketing: Jimmy Fallon. He has mastered the art of repurposing content and distributing it across multiple channels, all while keeping the ultimate goal – his audience, not himself – in mind.

So what can your B2B brand learn from Jimmy Fallon’s content marketing efforts?

Create bite-sized pieces of content

Fallon does an excellent job of breaking apart his hour-long show into smaller, more consumable pieces of content, then distributing them across multiple platforms. (Check out The Tonight Show’s Facebook page if you want to see some examples.) How can…

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Policing the police

The world of law enforcement has gotten a lot of scrutiny following the shooting death of Michael Brown at the hands of a police officer in Ferguson, MO. Injustice was perceived, riots ensued, and the news media chose to present it all like footage from a Middle East war zone, not Middle America. It’s not even fair to say that the jury is still out on that matter because the jury hasn’t even been convened yet. But it’s fair to say that the actions of police, particularly when racial relations are overlaid, are already being questioned by the usual lot – activists, media and politicians – and this time, most of America is taking notice.

Clearly, the actions of the Ferguson police department following the teen’s shooting death didn’t help matters. Delaying the…

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GOP, LeBron and 5 tips for implementing a national/international media relations program

Cleveland and Northeast Ohio recently enjoyed a week unlike any other in memory. On a Tuesday, the Republican Party announced it had selected Cleveland from a field of formidable – and some thought far more likely – cities to host the 2016 GOP Convention. Three days later, Akron native LeBron James followed up with the declaration that he was “coming home” to play for the Cleveland Cavaliers, with the goal of bringing the franchise a national championship.

As Northeast Ohioans celebrated two victories of national prominence, many exclaimed that with the spotlight on Northeast Ohio, it was time to…

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