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The one-word answer to the perfect speech or public relations campaign

Here’s a word you may never have heard of. It’s the one-word answer to crafting the perfect speech or the perfect PR campaign.

The word is “kairos.” It is the ancient Greek term for “the perfect moment.” It’s the elusive slip of time when the speaker is perfectly in sync with the audience, their mood and their needs.

Abraham Lincoln found it at a military burial ground in Gettysburg, Pa., in 1863, his words and delivery catching a nation’s yearning for meaning and peace.

FDR held it in his 1933 radio talk to a frightened nation explaining with reassurance and clarity why he was declaring a bank holiday.

Closer to PR, if more prosaic, Johnson & Johnson found that kairos moment in 1982 when it quickly withdrew 31 million capsules of Tylenol from store shelves…

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Sustainability & your stakeholders: Choose transparency for communications

One of the best parts of Sustainable Brands ’15 (besides stand-up paddle board yoga and working out with ski mountaineer Kit DesLauriers…) was all the conversation around the many stakeholders companies interact with on a regular basis. Over and over, panelists presented examples of the ways they communicate with those stakeholders about sustainability and corporate social responsibility.  

Perhaps the best point about the need to communicate came from Jill Manata, senior director of public affairs for McDonald’s, who admitted that the company used to “try to get caught doing things right.” Spoiler alert: it didn’t work. 

The real problem here is that it becomes a cycle – because if you just hope to “get caught” doing the right thing but don’t, it may feel like…

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From the investor’s perspective: Insights on corporate governance discussions with management

Last week’s NIRI annual conference in Chicago was full of great learning and networking opportunities as well as insights into the latest technologies for the world of investor relations. During my time at the conference, I had the opportunity to participate in a really interesting session featuring three corporate governance professionals representing institutional investment firms TIAA CREF, Northern Trust and T. Rowe Price.

At Dix & Eaton, we’ve always believed there is value in meeting with the corporate governance professionals responsible for making proxy voting decisions for your investors – in addition to the portfolio manager making the investment decisions.  This discussion reinforced our view and belief that the trend of corporate governance roadshows…

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The What, Where and Who of Your Personal LinkedIn Brand

How data and analytics can amplify your social media brand

This post is the second in a series about using data and analytics to improve your personal social media brand. Click here to view the post about Twitter Analytics. An adapted version of this post appeared in the June 22 issue of PR News.

Using LinkedIn analytics can be a powerful resource in many aspects of your building your personal professional brand – whether you’re looking for a job, trying to earn a position as an industry thought leader, hoping to win new business or seeking to expand your professional network. Unlike other social media platforms such as Twitter, Facebook, Instagram and others, LinkedIn is almost exclusively tailored to professional connections, which makes it a crucial place to…

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5 Ways to Make Sustainability Part of Your Business Strategy

At Sustainable Brands ’15 in San Diego, we had the opportunity to hear from Chip Bergh, chief executive officer of Levi Strauss. While there were many brilliant and inspiring leaders and thinkers who spoke at the conference, hearing directly from a CEO is always special. Bergh did not disappoint, declaring, “As the CEO of Levi Strauss, I spend all my time on sustainability, the sustainability of this corporation.”

Bergh said sustainability is starting to drive consumer behavior and doing the right thing can be a growth engine for a company. His example: “Waterless” jeans, the production of which requires no water, make up 25 percent of Levi’s jeans sales, while “acid wash” jeans have all but disappeared from the fashion scene.

I was reminded during his talk and…

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