Sherwin-Williams

Leveraging an annual report design for an iconic brand.

Investor Relations

THE CHALLENGE

With a 150-year legacy, Sherwin-Williams has become one of the most recognized brands in the world. The company wanted its annual reports to reflect that reliability and recognizability, and turned to D&E for help.

THE INSIGHT

The role of the annual report is not just a vehicle for investor information. It can be a valuable integrated communications tool and a platform for brand reinforcement – reaching a broad audience that includes investors, employees and customers.

THE SOLUTION

  • Create an annual report design approach that allows each report to be instantly recognized as part of the Sherwin-Williams Company
  • Reinforce the important role that color plays in the Sherwin-Williams brand

THE RESULTS

  • Featuring distinctive colors and photography, the annual report design approach has provided the consistent look the client was seeking and has stood the test of time – six years of being immediately recognizable and reinforcing the brand identity

Learn more about the team that worked on this project

Senior Managing Director

Gregg LaBar

Senior Vice President

Angela M. Rodenhauser

Managing Director / Creative Director

Kevin Poor

Senior Art Director

Joanne Darrah
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