THE CHALLENGE
With a 150-year legacy, Sherwin-Williams has become one of the most recognized brands in the world. The company wanted its annual reports to reflect that reliability and recognizability, and turned to D&E for help.
THE INSIGHT
The role of the annual report is not just a vehicle for investor information. It can be a valuable integrated communications tool and a platform for brand reinforcement – reaching a broad audience that includes investors, employees and customers.
THE SOLUTION
- Create an annual report design approach that allows each report to be instantly recognized as part of the Sherwin-Williams Company
- Reinforce the important role that color plays in the Sherwin-Williams brand
THE RESULTS
- Featuring distinctive colors and photography, the annual report design approach has provided the consistent look the client was seeking and has stood the test of time – six years of being immediately recognizable and reinforcing the brand identity
