Owens Corning

Telling a compelling story through a corporate sustainability report.

Corporate Social Responsibility

THE CHALLENGE

Owens Corning, a recognized world leader in sustainability progress, has regularly published a data-rich corporate sustainability report. The opportunity was to imagine, write, design and deliver a report that maximized the impact of the data, and also had a strong strategic context and engaging success stories.

THE INSIGHT

Storytelling is a powerful tool for building stakeholder and employee engagement. With Dix & Eaton’s help, by applying the tools of storytelling – both visual and verbal – Owens Corning could more effectively communicate the breadth and depth of its sustainability efforts.

THE SOLUTION

  • Interviews and workshops help provide concept development, data collection and proof points for the comprehensive report
  • Our team works in collaboration with Owens Corning to develop the sustainability report strategy and then provides full-service support in copy, design and production

THE RESULTS

  • The Global Reporting Initiative (GRI) Standards, Comprehensive sustainability report (produced annually) communicates Owens Corning’s sustainability efforts in both analytical and warm/human terms
  • Effective brand storytelling, through authentic messaging and photography, engages Owens Corning’s employees, customers, investors, communities and other stakeholders around the world

Learn more about the team that worked on this project

Managing Director

Gregg LaBar
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