Forest City

Managing change and shaping culture for twenty years.

Analytics + Creative + Digital Employee Engagement Investor Relations Marketing Communications

THE CHALLENGE

Over the course of 20 years, D&E has helped Forest City Realty Trust, Inc. through many strategic initiatives and large projects. So when the company embarked on a series of high-stakes changes, including a CEO transition, they turned to us.

THE INSIGHT

Our long history and deep connection with Forest City have fostered a level of understanding and trust that are critical and necessary for smooth management of high-stakes change. We have relationships at multiple levels and with multiple functions that uniquely position us to ensure that “the story” resonates with all stakeholders.

THE SOLUTION

  • Develop a positioning strategy to support the transition from the retiring CEO to the incoming CEO, and provide an ongoing cadence of communications
  • Function as an extension of the client’s internal team to help the company announce a series of transformational changes
  • Create a new brand and build a program that creates employee engagement and understanding around the refreshed brand and a dramatically different organizational structure

THE RESULTS

  • The company’s strongly felt distinctiveness became a renewed source of pride
  • Communications surrounding a series of major changes helped steadily enhance the value of Forest City

Learn more about the team that worked on this project

Managing Director

Lisa Zone

Senior Managing Director

Gregg LaBar

Senior Vice President

Karin Bonev
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