Senior Account Executive
Lourdes Ramirez is a member of Dix & Eaton's crisis communications practice, where she leads client engagements that involve crisis communications, corporate communications, investor relations, change management, website development, social media and digital strategy. Her expertise in these areas allows her to counsel clients on a wide variety of high-stakes crisis situations, including labor issues, accidents, cyber security, workplace violence and divestitures.
Lourdes also leads crisis communications training exercises with clients to help hone their speaking and presentation skills in advance of crisis situations. She is a regular presenter at trade events in a variety of industries, from banking to aviation and energy to construction.
She joined the firm in 2015 from Fairmount Santrol, where she managed various marketing and corporate communications initiatives during a critical time that included the company’s initial public offering, name change and a major corporate rebranding.
Previously, Lourdes was a project manager at MultiVu, a PR Newswire Company. There, she managed online multimedia and digital content sites from conceptualization through design, editing, publishing, distribution and Web engagement, and gained experience in SEO, social media and other key business analytics. She holds a Bachelor of Arts degree from Miami University and a Master of Arts degree from Case Western Reserve University.
- Marketing communications
- Corporate communications
- Social media
- Content marketing
Recent Posts from Lourdes
Why Snapchat is for everyone
A colleague of mine recently shared the tweet below as a humorous example of public figures and brands joining Snapchat and recognizing its…
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