Anyone who’s a fan of medical shows is probably familiar with the concept of triage. When patients arrive at a hospital, their condition is quickly assessed in order to…
Senior Advisor – Marketing Strategy
Dave Loomis is founder and president of Loomis Marketing, a marketing consulting firm focused on helping B2B companies grow through improved market analysis, strategy and innovation practices. With its “study, learn, create, thrive,” process, the firm coaches cross-functional teams on how to assess market situations, better understand user needs and pursue more profitable opportunities.
From 2012 to 2014, Loomis was senior vice president of Akron-based Advanced Industrial Marketing. In that capacity, he conducted innovation training in voice-of-customer techniques across the United States, Europe, Asia and Australia for General Electric, Dow, DuPont, Air Products, Lubrizol, A. Schulman, Illinois Tool Works, Saint-Gobain and other major companies.
Previously, he spent 15 years as director of internal consulting for NACCO Industries, a multibillion-dollar diversified holding company, working with divisions to implement best-practices in market research, segmentation, innovation and branding. In particular, he worked closely with Hyster-Yale lift truck subsidiary and the Hamilton Beach kitchen appliance subsidiary on product and brand strategy. He also assisted at the corporate level with investor relations and M&A activities, including due diligence, synergy planning and business integration.
Loomis also was formerly a consultant with the Richmark Group, a boutique consulting firm in Chicago focused on distribution channel strategy for Fortune 500 companies. Earlier, he got his start at Leo Burnett, then one of the world’s largest advertising agencies. Through these and other positions, he has worked with and counseled leading companies such as Allstate Insurance, Emerson Electric, IBM, Motorola, Ryder, Sandoz, Sears, Square D, Union 76 Oil, Westinghouse, Xerox and more.
In addition, Dave served as an adjunct professor of marketing at Case Western Reserve University’s Weatherhead School of Management, where he developed and taught classes in branding, innovation and consumer behavior. He received a B.A. in economics and political science from Northwestern University, as well an MBA in marketing and management from Northwestern’s Kellogg School of Management.
He is a writer, frequently speaks at conferences, and has been quoted in the New York Times. He serves on the Board of the Cleveland Play House, the nation’s oldest regional theatre, and the Museum of Contemporary Art (MOCA).
Recent Posts from David
When we embark on projects for existing or new clients, we usually move quickly into discussions on strategy. It may be tempting to jump into tactics, but we believe that…
In a recent client meeting, a cross-functional group from a large B2B company discussed their favorite parts of the corporate culture. Almost all of the examples involved…
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