When we embark on projects for existing or new clients, we usually move quickly into discussions on strategy. It may be tempting to jump into tactics, but we believe that…
Chief Marketing Officer
David Loomis is chief marketing officer and member of Dix & Eaton’s leadership committee. He is a senior marketing strategist who has counseled some of the world’s leading companies on branding, innovation and customer growth initiatives. Dave, who has wide-ranging marketing experience on both the corporate side and as a consultant, brings unique experience and expertise to the firm, having counseled many Fortune 500 companies on go-to-market approach. He is also a key driver of Dix & Eaton’s content marketing offering, helping B2C and B2B companies leverage their internal content across multiple platforms.
From 2012 to 2014, Loomis was a senior vice president of Akron-based Advanced Industrial Marketing. In that capacity, he conducted innovation training in voice-of-customer techniques across the United States, Europe, Asia and Australia for General Electric, Dow, DuPont, Air Products, Lubrizol, A. Schulman, Illinois Tool Works, Saint-Gobain and other major companies.
Previously, he spent 15 years as director of internal consulting for NACCO Industries, a multibillion-dollar diversified holding company, working with divisions to implement best-practices in market research, segmentation, innovation and branding. In particular, he worked closely with the Hamilton Beach subsidiary on brand and product strategy, as well as with the Kitchen Collection retail stores on brand and merchandising. He also assisted at the corporate level with investor relations and M&A activities, including due diligence, synergy planning and business integration.
Loomis also was formerly a consultant with the Richmark Group, a boutique consulting firm in Chicago focused on distribution channel strategy for Fortune 500 companies. Earlier, he got his start at Leo Burnett, then one of the world’s largest advertising agencies. Through these and other positions, he has worked with and counseled leading companies such as Allstate Insurance, Emerson Electric, IBM, Motorola, Ryder, Sandoz, Sears, Square D, Union 76 Oil, Westinghouse, Xerox and more.
In addition, Dave served as an adjunct professor of marketing at Case Western Reserve University’s Weatherhead School of Management, where he developed and taught classes in branding, innovation and consumer behavior. He received a B.A. in economics and political science from Northwestern University, as well an MBA in marketing and management from Northwestern’s Kellogg School of Management.
He frequently speaks at conferences, trains global corporations on innovation practices and has been quoted in the New York Times. He serves on the Board of the Cleveland Play House, the nation’s oldest regional theatre, and the Museum of Contemporary Art (MOCA).
Recent Posts from David
In a recent client meeting, a cross-functional group from a large B2B company discussed their favorite parts of the corporate culture. Almost all of the examples involved…
Marketing? There’s an app for that. And it might be more advanced than you think. We know big brands – B2C and B2B – are employing mobile technology to enhance sales and…
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