Senior Advisor, Integrated Media
Cristine Torek is a versatile advertising media professional who specializes in “all things media.” Her more than 17 years of experience include leadership roles in advertising agencies, broadcast television stations and as the principal of a thriving consulting business involving researching, planning, preparing competitive analyses and buying for both B2C and B2B accounts.
Cristine specializes in working closely with brand planners and marketing managers to develop media budgets, media plans and media buys across all forms of media, with some budgets approaching $10 million. She has a proven track record of driving integrated media campaigns in a variety of industries and utilizing digital platforms, spot TV, radio, print and outdoor. Her more than a decade of experience working “inside the vendor” in the television industry gives her a unique perspective in leveraging media partners, often resulting in lower rates for clients.
- Media budgets, plans and buys across all forms of media
- Working with brand planners, marketing managers
- Leveraging media partners for added value
- National media planning and buying
- B2C and B2B
- Health care, startup websites, financial services, recruitment, automotive, discount drugstore chains
- Integrated campaigns – digital, spot TV, radio, print, outdoor
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