Kate Kinison Armstrong researches, develops, and optimizes successful evidence-based digital media campaigns at Dix & Eaton. Kate is an integrated media professional, touting diverse experience across a variety of digital platforms. She has collaborated with consumer, B2B, and nonprofit brands including Delta Private Jets, Boart Longyear, Sherwin-Williams, First Merit Bank, United Way, and several other nationally-recognized brands.
Kate specializes in integrated digital campaign strategy supported by measurable metrics, with an emphasis on impactful returns on investment. She works closely with developers, creative teams, brand planners and marketing managers.
Kate holds a Master’s Degree from the University of Findlay. She previously worked at Brokaw and Point To Point specializing in digital media planning/buying at both.
- Strategic paid media plan development
- Managing client budgets
- Campaign measurement and optimization
- Program and client management
- Women in Digital
- Spending time with her husband and daughter
- Doing home projects
- Practicing yoga