by Lisa Zone

August 18, 2015

About a year ago, I wrote a blog post about why I think Jimmy Fallon is a content marketing genius. But the truth is, very few of us would probably even know what content marketing is if it weren’t for Content Marketing Institute founder and evangelist Joe Pulizzi. Joe and his team have helped thousands of marketers and communicators understand, build and harness the power of content marketing within their organizations.

This year, Dix & Eaton is proud to be a small part of CMI’s story as sponsor of the B2B track at the upcoming Content Marketing World conference. While we work with organizations of all shapes and sizes, our roots in the B2B space go back all the way to our founding some 60-plus years ago. That’s why we were so excited to learn about the B2B-focused track that Joe and his team put together, and jumped at the chance to support it.

If you’re a B2B marketer, make plans to attend these sessions:

  • How insane honesty can take your B2B story to the next level– Seems counterintuitive to showcase your weaknesses, doesn’t it? Doug Kessler will provide an overview of the six principles of insane honesty when telling your brand’s story, and how you can use them to garner powerful results. (September 9 at 10:45 a.m.)
  • Demand generation, sales enablement and marketing automation: A data-driven approach– Rick Neiman will share a detailed case history of how he successfully led Avery Dennison’s content marketing efforts, even in the face of challenges nearly every B2B marketer faces – niche audiences, multiple procurement stakeholders, a long sales cycle and a tough-to-engage sales team. (September 9 at 11:45 a.m.)
  • Live SEO reviews of your B2B sites– I love this topic! Stephan Spencer will conduct live, on-the-spot SEO site critiques of B2B sites volunteered from the session floor. He’ll talk about how well the sites meet best practices, as well as provide tips to enhance performance. (September 9 at 2:30 p.m.)
  • Visual storytelling at scale– Katrina Craigwell will share how GE leverages new digital channels to create content that is entertaining, insightful and tailored to its audiences. (September 9 at 3:30 p.m.)

And while I can’t say much now, suffice to say anyone who attends one of the B2B track sessions will be “armed” with some pretty cool swag, courtesy of D&E. (That hint is lame, but the giveaway is not.)

I’m (more than) slightly embarrassed to admit that this year will be the first time I’m attending Content Marketing World. What I’m not embarrassed to share is how much I’m looking forward to the event, both to continue advancing my knowledge and to meet some of my online content marketing compadres in real life.

If you’d like to meet up (or just need a recommendation from a hometown girl for things to do/places to go while you’re in Cleveland), shoot me a tweet or seek me out during the conference. You can also look for my colleagues Dave and Megan, who will be there too. Or, comment below or shoot me an email so we can make plans ahead of time to connect during the event.

See you in September!