CLEVELAND – July 11, 2017 – Dix & Eaton announced today that it has named Brady Cohen to the position of chief digital officer. Cohen will be responsible for leading digital strategy for client engagements, building digital capabilities, driving best practices, guiding further development of social media capabilities and advancing the firm’s infrastructure.
“Innovative digital thinking has become integrated in all that we do and continues to play a growing role in the communications strategies and solutions we provide for a broad range of clients,” said Chas Withers, chief executive officer. “The addition of Brady to our team will enhance our digital strategies and further integrate digital thinking into solutions for our clients. Brady comes to Dix & Eaton with an impressive background as a digital strategist and a proven ability to drive innovative programs that exceed business goals and metrics. Our clients will benefit from Brady’s strategic approach, and we are excited to welcome him to the team.”
Dix & Eaton has provided strategic digital services and initiatives for a variety of client engagements, including digital marketing and mobile advertising, social media strategy and campaigns, videos, website development, analytics, measurement and more.
“I look forward to working with the highly respected and talented Dix & Eaton team to lead the way in developing and implementing new strategies that exceed clients’ needs and expectations,” Cohen said. “The potential is far-reaching as we help clients assess which tactics are most effective in reaching their targets. Using digital intelligence, we have only begun to tap into the value that digital solutions can provide in support of client business goals, corporate communications objectives and marketing campaigns.”
Prior to joining Dix & Eaton, Cohen led digital customer marketing at Akron-based Goodyear Tire & Rubber Co. for approximately five years. In this role, he designed and developed innovative programs that drove increased brand visibility and demand through digital channels across Goodyear’s North American retail distributors, including Wal-Mart, Sam’s Club, Discount Tire and several large regional retailers.
Cohen also spent four years as vice president and director of interactive marketing, media and strategy for Point To Point, where he led the development of digital solutions that connected client brands to target audiences across a wide range of industries, from building products manufacturers, to healthcare, to foodservice.
Previously, he served as marketing director – internet, media and technology for Forest City Realty Trust, where he created marketing campaigns that enabled the brand to move from largely traditional, offline media to web-first solutions driving efficiencies and higher yields. In addition, as emerging media manager at Progressive Insurance, he broke new ground through innovative uses of digital media and emerging platforms, such as custom-developed video game advertising and pioneered streaming video advertising in partnership with Yahoo in the early 2000s.
A native of Cleveland, Cohen earned a bachelor’s degree in management information systems at Case Western Reserve University.
About Dix & Eaton
Dix & Eaton is a strategic communications consultancy specializing in investor relations, crisis communications, media relations and marketing communications. Working as trusted partners focused on driving results, Dix & Eaton combines deep experience, foresight and creativity with digital intelligence and analysis to help clients realize the full power of communication and generate greater return on investment. Founded in 1952, Dix & Eaton is 100 percent employee-owned and has twice been named the nation’s best midsized firm. For more information, visit www.dix-eaton.com .