Public relations encompasses multiple communications approaches. Dix & Eaton’s deepest roots are in this area, which involves informing and educating the marketplace about an organization’s products or services. Traditional public relations typically involves no payment for publication. However, as the lines blur in the digital age, marketers plan campaigns using all types of PESO (paid, earned, shared, owned) media. Dix & Eaton designs customized approaches using all appropriate media – from the established to the cutting edge – to help clients tell their stories.