Communication Matters - our blog on trends and events


Posts tagged “newspapers”

One big challenge between you and content marketing success

This just in… media matter more to the success of content marketing than anyone imagined.

What makes this not just surprising but perhaps even stunning is that it was the changes in the media that gave rise to content marketing to begin with.

Now, instead of relying totally on the media to tell a story, more companies are beginning to tell their own stories.

The problem is, most companies can’t even come close to telling all the stories they have to tell.

Here’s what I mean…

First, to be honest, content marketing didn’t just arise from the changes in the news media.

Content marketing also came about from the realization that what customers in particular want from every company or organization is answers to problems.

That is, what you sell is less important…

Continue Reading One big challenge between you and content marketing success

The real danger of social media

I’ve been thinking a lot about this, and have concluded that the danger of social media isn’t just what is said there about you. The real danger of social media is what you don’t say there about yourself.

Obviously danger can lurk in social networks and blogs.

The creator of Napster – also formerly president of Facebook – complained bitterly when social media noted that he paid millions in fines to settle a government complaint over construction work he had conducted on a site planned for his wedding in a protected forest. He criticized the “rehashing and regurgitating of nonsense news, contrived to tell whatever seems to be the most sensational story…”

Similarly there is danger in how news media use social media.

When news broke of the school shootings in…

Continue Reading The real danger of social media

If China is important to you, Sina Weibo is important to you.

One thing journalists really hate is to be told by their editors that they have “buried the lead.”

It means the point of the story is not obvious from the first few paragraphs, and that the “lead” or premise of the story is buried too far down in the story.   

As always there is a lot of news right now about China. These are all important stories.

But look closely here, because none of these stories directly affects you or me:

  • A strike by journalists at a newspaper to protest censorship over their stories.
  • The government tightening control over the Internet and of Western media.
  • The air pollution that is literally off the charts and besieging everyone in Beijing.
  • The challenges facing Yum Brands, particularly in its lucrative KFC unit, in…
Continue Reading If China is important to you, Sina Weibo is important to you.

Newspapers capture moments in history

Keep today's front page someplace safe and dry. Go to the nearby supermarket, drug store or newstand/newspaper box and buy extra copies. Newspapers around the country tore up their front pages on severe deadline last night and captured a point in time you will want to remember in the years to come. Here are a some of the resulting front pages, some from around the world. Here is some more.

Say what you want about newspapers' struggle, but they do one thing better than any other medium: They capture history, one sliver at a time.

Yes, you can get fantastic coverage of Osama bin Laden's death at a variety of news web sites. But can you easily preserve the news in images you can show your children, your grandchildren?

Yes, Twitter broke the news of bin Laden's…

Continue Reading Newspapers capture moments in history

The New York Times loses a reporter, the Huffington Post gains an opinion

The world of journalism is crumbling! It’s turning on its head!

Actually, website-based journalism is simply growing up.

Business and economy writer Peter Goodman, one of the New York Times’ top writers, is taking his talents to …wait for it….the Huffington Post.

Yes, Goodman is leaving the “Gray Lady” to work for one of the world’s edgiest, fastest growing major media websites, where he will be the business and technology editor.

In a blog post, Catharine Taylor of calls the move “ More Significant Than You Think.”

Washington Post media critic Howard Kurtz is more measured in his post, calling Goodman’s decision “the latest sign that Web sites can compete on an equal footing with media giants.”

Like most coming of age…

Continue Reading The New York Times loses a reporter, the Huffington Post gains an opinion