This just in… media matter more to the success of content marketing than anyone imagined.
What makes this not just surprising but perhaps even stunning is that it was the changes in the media that gave rise to content marketing to begin with.
Now, instead of relying totally on the media to tell a story, more companies are beginning to tell their own stories.
The problem is, most companies can’t even come close to telling all the stories they have to tell.
Here’s what I mean…
First, to be honest, content marketing didn’t just arise from the changes in the news media.
Content marketing also came about from the realization that what customers in particular want from every company or organization is answers to problems.
That is, what you sell is less important…