Look around the table at any business meeting – odds are that most in the room are using a smartphone. In fact, the Pew Internet Project recently reported that more Americans own smartphones than hold a bachelor’s degree. Further, by 2014, more people will be accessing the Internet via mobile devices than desktop computers, according to Morgan Stanley.
Since the reality is that your customers are making decisions using mobile devices, does your communications strategy include mobile marketing efforts?
Here are some things to consider regarding how mobile marketing can impact day-to-day customer interactions.
If your analytics demonstrate that a significant amount of traffic to your website originates from mobile phones, then it’s imperative your…