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Posts tagged “media preparedness”

Getting your story told starts with research

Trying to execute a media relations campaign in a vacuum is a recipe for failure. Just like any other project or campaign, you have to do proper due diligence and research, research, research to be successful.

Understand what you’re promoting

Before embarking on a media relations campaign, it is important to understand what your organization wants to promote, its objectives and its target audiences. Talk to subject matter experts within your organization to fully understand the product or service being promoted and to identify newsworthy angles that can be parsed out to various types of media.

Is there a technology or innovation angle? What about a consumer bent? Once you better understand what is to be promoted, be sure to look at what your organization’s…

Continue Reading Getting your story told starts with research

BMW CEO Harald Krueger, meet that master psychiatrist, Frank Sinatra

4 tips for recovering after a stumble in the spotlight

Harald Krueger, chief executive officer of BMW for just a few months, fainted during a press conference to introduce new car models at the Frankfurt Motor Show. Reports indicate he is recovering.

Was it pressure at his first major appearance and at one of the most prestigious events in the industry?

Was it, as apparently suggested by a company spokesperson, the result of a frenetic travel schedule?

Certainly it is important to know what caused the dizziness to make sure it does not happen again.

But what he does then is critically important to make sure that one very real stumble does not define him as a leader for the rest of his life.

Because the media will keep this story alive for as long as possible –…

Continue Reading BMW CEO Harald Krueger, meet that master psychiatrist, Frank Sinatra