In today’s continuous news cycle, the average lifespan of an article is 2.6 days. So how can you ensure your media placement lives longer? Here are five tried-and-true ways to leverage your placement:
1. Cross-promote on social media
The quickest way to amplify your media placement is to share across the organization’s social media channels. This way, people who follow your brand, whether on LinkedIn, Twitter, Facebook, Instagram or all of the above, will see the piece, read it and share it with their peers.
When cross-promoting on social media, think of the unique audiences your organization has on each channel. Will your Facebook audience value your placement about a specific trend in your industry as much as your LinkedIn or Twitter audience? If the answer is…