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Posts tagged “internal communications”

Super Bowl ad and gender pay equity: does Audi walk the walk on gender diversity?

There’s no question that Audi’s Super Bowl ad featuring a gender pay equity message was bold.

If you haven’t seen it, the ad features a father pondering how to explain to his (race car driving) daughter that women are worth less in the workplace than men.

Taking on such a politically charged issue in such a politically charged time was an interesting choice for the luxury car company, and it’s certainly generated plenty of attention. But whether you praise the ad’s message or consider it a fail, perhaps the big question is: does Audi walk the walk?

It’s hard to rate the company’s performance on pay equity since it doesn’t disclose its pay structure (most companies do not). But it’s commitment and progress in the area of diversity and inclusion (D&I) are a telling…

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Diversity and inclusion: 4 tips for a better communications game plan

Diversity and inclusion has many business benefits, but just having a strategy and an active program is not enough. Communicating about those efforts is just as critical. Find out why and also check out our tips for the most effective D&I communications.

Diversity and inclusion (D&I) continues to be both a priority and a challenge for corporate America. Despite the challenges, it’s hard to dispute the benefits of striving for more female and diverse leaders:

  • 85% of companies with a formal D&I program show an improved bottom line (source)
  • Businesses with diversity produce results that are 35% better than non-diverse businesses (source)
  • Companies with the most women board directors outperformed those with the fewest on ROIC by 26 percent (source)

While more…

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Your Employer Brand: 4 Suggestions to Articulate It - Part 2 of 2

Your Employees and Potential Candidates Know It. Do You?

In an earlier post, I outlined five steps that organizations can take to identify their unique employer brand. In this post, I’ll discuss how to articulate that brand and communicate it consistently with both potential candidates and current employees.

Once you’ve collected insight into your employer brand, you’ll need to distill quite a bit of information and data into the essence of what it’s like to work for your organization. Here are four things to keep in mind:

  1. Include your communications, HR and marketing teams. Employer brands include internal and external audiences and cut across functions. You’ll need a cross-functional approach to create one.
  2. Make sure you can deliver on what you promise.
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Your Employer Brand: Identifying It in 5 Steps - Part 1 of 2

Finding and retaining the right talent is especially difficult in today’s tight labor market. A recent report from the Society for Human Resource Management (SHRM) noted that late 2015 was the most difficult hiring period in four years. As organizations try to differentiate themselves, there is a greater focus on employer brand.

So, what exactly is an employer brand? Well, it’s not a foosball table in the lunch room or yoga classes before work. It’s also not a one-off recruiting campaign or employee-generated video. Check out Twitter’s spoof for a chuckle. An employer brand is the unique experience of working for an organization – its culture, benefits, leadership, typical employee attributes and various intangibles, all rolled into one.

And here’s the thing.…

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10 ways IROs can keep the internal lines of communication open, too

Investor relations professionals spend a good portion of their time communicating with external audiences – buy-side analysts, portfolio managers, sell-side analysts, retail investors, proxy advisory firms, media and more.  And rightly so, since they are tasked with telling their company’s investable story and managing relationships with the Street.  

At the same time, with the competition for capital increasing and activists becoming more numerous and aggressive, IROs are being additionally challenged to keep their key internal constituencies up to speed regarding investor engagement and sentiment. We are working with more and more of our clients to implement best practices for communicating with their internal audiences – particularly the senior management team…

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