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Posts tagged “internal communications”

5 reasons to consider an employee app

Employee apps are on the rise … and for good reason with all the current challenges facing internal communications – multiple channels and messages, employees who might not be in front of a computer, limited budgets, etc.

If you aren’t familiar with employee apps, they’re essentially platforms that enable organizations to communicate with employees via smartphones. Most apps can also be accessed on desktops and tablets.

Not sure if an app makes sense for your organization? Here are five reasons why you might want to consider taking a closer look:

  1. Better communication with ALL employees – Apps are a great platform to reach all of your employees at the same time. If you have employees on the plant floor, on the road and/or in front of customers, clients or…
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5 ways to get the most from CEO communications with employees

Anytime a CEO communicates with associates, it’s an opportunity to build trust, increase engagement and positively influence the bottom line. And studies show that associates do want to hear from their CEO regularly. Whether your CEO has been talking with associates for years or is thinking about how he or she can start the conversation, below are five best practices that can make the most of your CEO’s outreach.

1. Reinforce business strategy and objectives
Most employees are focused on their day-to-day tasks – as they should be. A message from the CEO is an opportunity to share the 30,000-foot view of the organization and reconnect them to its strategy, business objectives and values. One of the best ways to do that is through examples and stories. Talk about a…

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Super Bowl ad and gender pay equity: does Audi walk the walk on gender diversity?

There’s no question that Audi’s Super Bowl ad featuring a gender pay equity message was bold.

If you haven’t seen it, the ad features a father pondering how to explain to his (race car driving) daughter that women are worth less in the workplace than men.

Taking on such a politically charged issue in such a politically charged time was an interesting choice for the luxury car company, and it’s certainly generated plenty of attention. But whether you praise the ad’s message or consider it a fail, perhaps the big question is: does Audi walk the walk?

It’s hard to rate the company’s performance on pay equity since it doesn’t disclose its pay structure (most companies do not). But it’s commitment and progress in the area of diversity and inclusion (D&I) are a telling…

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Diversity and inclusion: 4 tips for a better communications game plan

Diversity and inclusion has many business benefits, but just having a strategy and an active program is not enough. Communicating about those efforts is just as critical. Find out why and also check out our tips for the most effective D&I communications.

Diversity and inclusion (D&I) continues to be both a priority and a challenge for corporate America. Despite the challenges, it’s hard to dispute the benefits of striving for more female and diverse leaders:

  • 85% of companies with a formal D&I program show an improved bottom line (source)
  • Businesses with diversity produce results that are 35% better than non-diverse businesses (source)
  • Companies with the most women board directors outperformed those with the fewest on ROIC by 26 percent (source)

While more…

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Your Employer Brand: 4 Suggestions to Articulate It - Part 2 of 2

Your Employees and Potential Candidates Know It. Do You?

In an earlier post, I outlined five steps that organizations can take to identify their unique employer brand. In this post, I’ll discuss how to articulate that brand and communicate it consistently with both potential candidates and current employees.

Once you’ve collected insight into your employer brand, you’ll need to distill quite a bit of information and data into the essence of what it’s like to work for your organization. Here are four things to keep in mind:

  1. Include your communications, HR and marketing teams. Employer brands include internal and external audiences and cut across functions. You’ll need a cross-functional approach to create one.
  2. Make sure you can deliver on what you promise.
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