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Posts tagged “greenblushing”

#greenblushing reaches national audience – and it has people talking

Earlier this month, Dix & Eaton’s concept of #greenblushingSM reached a bigger stage – as the theme of our presence at Sustainable Brands 2015 in San Diego. With hundreds of premier, environmentally and socially active brands in attendance, we expected to hear many success stories of how they have overcome the challenges of greenblushing while also guarding against the even more insidious greenwashing.

As you may recall, greenblushing is defined as “limited or no information disseminated by an organization so as to understate or ignore its commitment to and actions on environmental and social responsibility.” We were pleased to hear from many companies how they have used reporting, social media, public relations, advertising, community outreach, green product…

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#Greenblushing: Six symptoms, one solution

This post was cowritten by Stephanie Harig, Senior Account Executive.

We’ve defined greenblushing as “limited or no information disseminated by an organization so as to understate or ignore its commitment to, and actions on, environmental and social responsibility.” It typically afflicts companies that are addressing the Three Ps – People, Planet and Profit – but not communicating about their efforts.

In its simplest form, greenblushing is “walking the walk, but being too shy or unsure to talk the talk.” In our conversations with many proactive, successful companies, we’ve encountered six more-specific symptoms of greenblushing:

  • Assuming your annual (or biannual) sustainability/corporate social responsibility is enough
  • Telling only the stories you are asked…
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Even CSR efforts have unintended consequences

Do you own a pair of Toms Shoes? If you do, you probably knew about the company’s one-for-one business model before buying those shoes; maybe that even explains why you bought them. In case you aren’t familiar, Toms Shoes gives away a free pair of shoes to someone in need for every pair of shoes a customer buys. Sounds pretty great, right?

As the Wharton School points out, it might not be that simple. According to Andreas Widmer, a social equity expert who gave Toms Shoes an award a few years ago:

“The unintended consequence is that, of course, there is a local cobbler who actually makes shoes and sells them. Can you imagine what happened to that guy the day the truck showed up with Toms shoes? Why would you go buy something if you could get it for free? And then,…

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Watch for Signs of ‘Greenblushing,’ Read CSRwire

CSRwire is an effective tool for communicating news, insight and opinions on sustainability and corporate social responsibility. I’m pleased to report that “greenblushing” is now part of the discussion on CSRwire. Read all about it in my Talkback blog post titled “Avoid ‘Greenblushing’ with Five Good Reasons to Communicate.” I encourage you to bookmark CSRwire online, and I hope you will follow both of us on Twitter: and

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Is ‘Glocalization’ for You?

Last year, in this blog space, we introduced the concept of “greenblushing,” a ThreePs original based on experiences with companies that are shy in talking about their sustainability efforts. And it resonated with a lot of organizations and individuals.

Here is another one for you – “glocal” or “glocalization,” and, no, these are not typos of local or globalization. These are not brand new but also not widely communicated so far. The concepts apparently originated from within Japanese business practices in the 1980s, according to Wikipedia and Investopedia entries. The term “glocal” refers to organizations and individuals who are willing and able to think globally and act locally; they see their local situation, needs and opportunities in a global…

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