Communication Matters - our blog on trends and events

RSS

Posts tagged “google”

Twitter-Google combination could spell trouble in 140 characters

While details of the plan to connect the Twitter firehose with Google are still emerging, it appears on the surface that it could have a significant impact on organizations in the middle of an online crisis.

Essentially, it appears tweets are now going to show up in Google whether someone is on Twitter or not. That means that anyone doing a routine Google search will now see damaging tweets, as opposed to only those folks who are actively following news on Twitter. Negative information would have shown up before, but it will be a lot more real-time under this arrangement and could potentially cause even greater reputational damage than in the past.

Here’s one illustration. Data breaches such as #AnthemHack, which trended strongly last week, would of course still…

Continue Reading Twitter-Google combination could spell trouble in 140 characters

Big Data vs. Intuition in Business Decisions (Part 2)

This post was cowritten by our fall intern, Angela Martin.

The desire to make better decisions as quickly as possible has led to an even bigger push around data and analytics, specifically in making data-driven decisions. But does intuition still play a role? A review of recent commentary suggests there are strong arguments on both sides of the man vs. machine debate. Here are some of the advantages we discovered about intuition-driven decisions. Read our previous installment about the advantages of data-driven decisions.

Advantages of Intuition

1) More opportunity for creativity and curiosity

Data lacks the curiosity and creativity that is necessary in business. In fact, creative breakthroughs often come out of curiosity.

In Fortune article delving into the…

Continue Reading Big Data vs. Intuition in Business Decisions (Part 2)

Big Data vs. Intuition in Business Decisions (Part 1)

This post was cowritten by our fall intern, Angela Martin.

The desire to make better decisions as quickly as possible has led to an even bigger push around data and analytics, specifically in making data-driven decisions. But does intuition still play a role? A review of recent commentary suggests there are strong arguments on both sides of the man vs. machine debate. Here are some of the advantages we discovered about data-driven decisions. Read our follow-up blog about the advantages of intuition-driven decisions.

Advantages of Big Data

1) Measures what’s hard to measure

Big data gives companies the opportunity to show hard numbers, ROI and even sentiment. You can’t analyze a gut feeling, but big data provides statistics that can lead to better…

Continue Reading Big Data vs. Intuition in Business Decisions (Part 1)

You too can help cover the news. Just join the Wave

Covering breaking news triggers a surge of adrenalin like few other aspects of journalism. Whether it’s a crime, a scandal or a storm, the rush to gather as much information as possible is energizing.

Want to find out? Just stick around a while.

Seattle residents experienced this firsthand recently when the Seattle Times’ online component, seattletimes.com, experimented with Twitter and Google Wave, which the Web site described “an online tool for real-time communication and collaboration,”  to allow residents to participate in the breaking news coverage of a man who shot and killed four police officers.

The Web site explained the experiment utilized a “social stream…imperative to help readers keep up with fast-changing developments.”

Using Google Wave,…

Continue Reading You too can help cover the news. Just join the Wave