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Posts tagged “facebook”

Survival of the fittest: How to navigate Facebook’s news feed updates

Facebook recently announced updates to its News Feed algorithm in order to predict which posts users will want to interact with the most. Posts from family and friends will be prioritized, but where does the new update leave posts from brands?

The bad news for brands (and maybe Facebook users) is that users will most likely see less organic content from organizations and publishers near the top of their feed. The good news is that organizations have the opportunity to stand out among the competition and create meaningful content for users.

Here are four steps organizations can take to survive the News Feed update:

1. Plan. Measure. Evaluate. Modify. Repeat.

Marketers and communicators are asked to juggle different tactics and social platforms for their…

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Big Data vs. Intuition in Business Decisions (Part 2)

This post was cowritten by our fall intern, Angela Martin.

The desire to make better decisions as quickly as possible has led to an even bigger push around data and analytics, specifically in making data-driven decisions. But does intuition still play a role? A review of recent commentary suggests there are strong arguments on both sides of the man vs. machine debate. Here are some of the advantages we discovered about intuition-driven decisions. Read our previous installment about the advantages of data-driven decisions.

Advantages of Intuition

1) More opportunity for creativity and curiosity

Data lacks the curiosity and creativity that is necessary in business. In fact, creative breakthroughs often come out of curiosity.

In Fortune article delving into the…

Continue Reading Big Data vs. Intuition in Business Decisions (Part 2)

Big Data vs. Intuition in Business Decisions (Part 1)

This post was cowritten by our fall intern, Angela Martin.

The desire to make better decisions as quickly as possible has led to an even bigger push around data and analytics, specifically in making data-driven decisions. But does intuition still play a role? A review of recent commentary suggests there are strong arguments on both sides of the man vs. machine debate. Here are some of the advantages we discovered about data-driven decisions. Read our follow-up blog about the advantages of intuition-driven decisions.

Advantages of Big Data

1) Measures what’s hard to measure

Big data gives companies the opportunity to show hard numbers, ROI and even sentiment. You can’t analyze a gut feeling, but big data provides statistics that can lead to better…

Continue Reading Big Data vs. Intuition in Business Decisions (Part 1)

How Facebook Makes Local Journalism DIY

There was a recent study from Pew Research Center that you might have seen. It certainly grabbed my attention. It was titled, “The Role of News on Facebook: Common Yet Incidental.”

Allegedly the most important finding from the report, which Pew conducted in collaboration with the John S. and James L. Knight Foundation, was that almost 80% of respondents get news on Facebook when they are on the site for other reasons. In other words, they discovered the news by accident.

That was a novelty that drove a lot of media coverage. But the novelty factor did not mean much to me. The fact is that even if they’re getting it by accident, 80% of people get news on Facebook.

But here is what stopped me as I read the report – 65% of people on Facebook are looking for news…

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Technical glitches or systemic failures?  How much is too much?

On August 22, trading was halted for thousands of stocks due to a technical glitch at Nasdaq. Then again on September 4, Nasdaq suffered another computer glitch that caused a "brief" six-minute "outage" for some of its listed stocks.

With memories of Facebook’s IPO still fresh in both investors’ and issuers’ minds, do these “glitches” indicate serious problems within the system, or are they just hiccups along the way, causing no real harm?

While we’ve seen no reports of any significant impact from these outages for either issuers or traders, the real damage may be to Nasdaq’s credibility in its increasingly competitive battle with the New York Stock Exchange. While Nasdaq has long been the preferred trading ground for the tech sector, Oracle’s switch from Nasdaq…

Continue Reading Technical glitches or systemic failures?  How much is too much?