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Posts tagged “customer appreciation”

Bouquets & Branding: 3 things you can learn about customer loyalty from daisies

I’ve had “write blog post” on my to-do list for several weeks now. Trouble is, I’ve had little inspiration for said post, which made it easy to keep hitting “dismiss” on that calendar appointment. That is, until I got into work the other day to discover unexpected flowers in my office. And this blog post was born.

As I arranged the bouquet in its vase, I realized the act of giving (and receiving) flowers can be a metaphor for how brands can create loyalty among their customer base. Am I suggesting you send flowers to your top customers? Certainly not. But I AM suggesting you think about what the act of giving flowers represents – surprise, delight and thanks – and how it can apply to your brand:

  • SURPRISE – As I learned when I found the flowers in my office, good…
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