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Posts tagged “csr and sustainability communications”

Introducing ‘the SASB report’; JetBlue is first adopter

There is a new flavor of sustainability reporting from which to choose. JetBlue, the low-cost airline that is now the sixth-largest carrier in the United States, has piloted “the SASB report” with its 2016 report.

SASB is the Sustainability Accounting Standards Board, which was formed in 2012 to create a framework for disclosure of material sustainability factors by U.S. public companies. The intention is to create the same level of scrutiny of, and confidence in, sustainability data as has been mandated for public companies’ financial data. The SASB standards are highly targeted, with material issues specifically identified in standards for 79 industries – from Advertising & Marketing to Wind Energy. Companies in one industry, such as JetBlue, have one relatively…

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5 things to know about CSR/Sustainability under President Trump

As we tackle the many ways a Trump presidency may impact investor relations and public companies, it’s also worth examining how the landscape of corporate social responsibility (CSR) and sustainability may be affected. As with many issues, we do not yet know the reality of Trump’s plans or his ability to implement his agenda, but here are five things we do know about CSR/sustainability in a world with President Trump:

  1. We are likely to see some changes and rollbacks on the regulatory side of things. It seems clear that EPA is in for a shake-up, given Trump’s appointment of Oklahoma Attorney General Scott Pruitt, an outspoken climate change skeptic, to lead the agency. Exactly how much change is still unknown, but there’s a good chance, for example, that carbon…
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How to succeed at sustainability (and avoid greenwashing and ‘greenblushing’)

For the most part, I agree with the author of this September 15, 2016 Forbes article (“How to Succeed at Sustainability (And Why Greenwashing Doesn’t Work)”): Greenwashing is a very bad thing and, when it happens, the offending organizations should be seriously taken to task and compelled to address their mistakes. But I respectfully and strongly disagree with this statement from the author, Pascual Berrone, an IESE professor and author of Green Lies: "Only once you have established and genuine green initiatives in place, should you start drawing attention to your activities."

The fact is there is a lot to be gained from communicating during "the journey." Sure, it has to be accurate, honest, transparent, and not boastful, but it helps the organization to be…

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How do investor relations and sustainability keep missing each other?

The investor relations and sustainability fields recently missed a rare opportunity to collaborate and build relationships that could have long-term benefits. Earlier this month, both the 2016 National Investor Relations Institute (NIRI) Annual Conference and Sustainable Brands 2016 were held in San Diego, occurring simultaneously about a 15-minute drive away from each other. We wish the organizers of the two events had agreed to do something together, but they did not. It was a lost opportunity, in our view, although the shared goals and need for collaboration may be a foregone conclusion.

The fact is investor relations and sustainability are increasingly being pushed together by growing interest in socially responsible investing, integrated reporting,…

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Sustainability Storytelling: More than just an annual opportunity

Issuing a regular (usually annual, sometimes biennial) CSR/sustainability report is now standard practice for many companies. Others will most likely be doing so in the next three to five years.  Of course, such reports can be quite a bit of work to pull together, with input and content coming from many sources within the company. On the other hand, it’s a great opportunity to be able to share a rich picture of all the sustainability/CSR activity that took place during the year.

I find it a shame, however, when companies confine all of their great content – examples, stories, data points, photos, etc. – only within the sustainability report. Once the report is published, these companies rely on readers to find the report themselves and read the entire thing in…

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