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Posts tagged “content audit”

Have you met your 2015 B2B social media resolutions?

It’s hard to believe the last quarter of 2015 is already upon us. That probably means you’ve either met most of your annual goals or are worrying about what you can do to make an impact before the end of the year.

If you’re like many of the B2B marketers I talk to, social media was probably on your 2015 “to-do” list. But your best intentions to make meaningful progress in this area may have been relegated to the back-burner by that product launch, that sales force realignment or that [insert surprise initiative here].

It’s not too late

If you find yourself in that boat, it’s not too late. Here are two ideas you can implement before the end of the year to show meaningful progress on the social media front – and set you up for success in 2016.

  • Develop a social…
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7 critical steps to better B2B content marketing

Oh, the pressure.  Now it’s like a drumbeat from all directions.  Everyone from the CEO down wants to know what’s going on with content marketing.  They want to see content and they want to see a lot of it.  Problem is, these people are likely to be big consumers of content … B2C content.  If you’re a B2B marketing professional, you know B2B content marketing is different.  You’d like your organization to put out quality, not just quantity.  Your instincts are right.

Most B2B content is not as powerful as it should be.   Much of it seems rudderless, lacking clear purpose.  It seems too general, tossed out to a wide audience with very little useful information.  It doesn’t seem helpful and feels like a veiled sales pitch.  And, just like the people putting on the…

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6 Content Marketing New Year’s Resolutions to Keep

The year 2014 was a great one for content marketing.  Early reports indicate that marketers are creating more content than they did just a year ago. According to the Content Marketing Institute (CMI) 2015 benchmark report, 86% of B2B marketers and 77% of B2C marketers are using content marketing.  However, only 38% say they are effective at it.

Regardless of whether you have a content marketing program, the new year is a great time to take a step back and review your content goals, content success and content challenges from 2014 to pave the way for a content-rich 2015.  Here are six content marketing New Year’s resolutions to focus on in 2015. 

1) Make your content more visual

Research has shown that 90% of information transmitted to the brain is visual, and…

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