Communication Matters - our blog on trends and events


Posts tagged “brand journalism”

3 ways to get your brand’s “Stories” told

Social media companies are on a continuous path to innovate and evolve so they can retain users and attract advertisers. These platforms are constantly testing and launching new features to provide the best and most engaging user experience – but what happens when they all start to look the same?

The “Stories” war

Last summer, Instagram launched Instagram Stories, a feature that allows users and brands to creatively share photos and videos, which disappear after 24 hours. The addition for Instagram enabled its users to share more off-the-cuff, everyday content compared with the carefully perfected and curated content most users share. Oddly enough, Instagram Stories very closely resembled Snapchat Stories, which Snapchat has been offering for over three…

Continue Reading 3 ways to get your brand’s “Stories” told

Big brands can’t teach you anything

We live in a celebrity culture. We like to hear about entertainers, athletes and other stars.

It’s the same for us in business. We like to read about big brands and the biggest names.

But I get the feeling that when companies that don’t appear on Fortune 100 lists hear the biggest brands in the world talk about how they embrace content marketing and brand journalism, smaller companies conclude that only those big brands can afford this approach.

We need to put celebrity aside. We need to keep the stars out of our eyes, because the truth is that big brands can’t teach us anything. It isn’t just that big brands have budgets that rival the gross domestic product of many nations and you don’t. You live in a much different world than they do. But stop thinking you…

Continue Reading Big brands can’t teach you anything

6 Content Marketing New Year’s Resolutions to Keep

The year 2014 was a great one for content marketing.  Early reports indicate that marketers are creating more content than they did just a year ago. According to the Content Marketing Institute (CMI) 2015 benchmark report, 86% of B2B marketers and 77% of B2C marketers are using content marketing.  However, only 38% say they are effective at it.

Regardless of whether you have a content marketing program, the new year is a great time to take a step back and review your content goals, content success and content challenges from 2014 to pave the way for a content-rich 2015.  Here are six content marketing New Year’s resolutions to focus on in 2015. 

1) Make your content more visual

Research has shown that 90% of information transmitted to the brain is visual, and…

Continue Reading 6 Content Marketing New Year’s Resolutions to Keep