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Posts tagged “advertising”

Super Bowl ad and gender pay equity: does Audi walk the walk on gender diversity?

There’s no question that Audi’s Super Bowl ad featuring a gender pay equity message was bold.

If you haven’t seen it, the ad features a father pondering how to explain to his (race car driving) daughter that women are worth less in the workplace than men.

Taking on such a politically charged issue in such a politically charged time was an interesting choice for the luxury car company, and it’s certainly generated plenty of attention. But whether you praise the ad’s message or consider it a fail, perhaps the big question is: does Audi walk the walk?

It’s hard to rate the company’s performance on pay equity since it doesn’t disclose its pay structure (most companies do not). But it’s commitment and progress in the area of diversity and inclusion (D&I) are a telling…

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What B2B marketers can learn from Super Bowl advertisers

The Big Game is this weekend, and with it comes the main attraction. No, I’m not talking about the kickoff or the half-time show. I’m talking about the commercials! Super Bowl advertising has become an integral part of the game day experience – and for good reason. Marketers sink millions of dollars into a 30-second spot to win the hearts and minds of viewers. And behind those 30 seconds on your TV are months of planning and testing.

Most of the B2B companies we work with don’t have marketing budgets that are even in the same stratosphere as Super Bowl advertisers, and their audiences are certainly different. That said, I still think there are a few lessons B2B companies could learn from their B2C counterparts about how to best leverage their marketing…

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Mobile mania – what’s your strategy for reaching customers?

Look around the table at any business meeting – odds are that most in the room are using a smartphone. In fact, the Pew Internet Project recently reported that more Americans own smartphones than hold a bachelor’s degree. Further, by 2014, more people will be accessing the Internet via mobile devices than desktop computers, according to Morgan Stanley.

Since the reality is that your customers are making decisions using mobile devices, does your communications strategy include mobile marketing efforts?

Here are some things to consider regarding how mobile marketing can impact day-to-day customer interactions.

Website

If your analytics demonstrate that a significant amount of traffic to your website originates from mobile phones, then it’s imperative your…

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