Communication Matters - our blog on trends and events

RSS

5 changes in shareholder activism

Shareholder activism isn’t going away any time soon. In the first nine months of 2017, we’ve seen a similar number of campaigns and a few less proxy fights compared with 2016. But all signs indicate that the tide of shareholder activism continues to rise. While the majority of targets have been small or mid-cap companies, the recent fight between activist investor Nelson Peltz and Proctor & Gamble demonstrates large cap companies are also vulnerable.   

Activism in a company’s shareholder base is more the norm today than the exception. The need to ‘think like an activist’ with a preparedness plan in place has become increasingly more common with boards of directors. We recently hosted a webinar, along with Kai Leikefett and Lawrence Elbaum of Vinson & Elkins, and

Continue Reading 5 changes in shareholder activism

Want to communicate with the media better? Practice, practice, practice

Organizations that want to have effective communicators that can ably deal with the media in the course of normal business as well as in crisis situations should conduct communications training for selected executives annually. These training sessions should help create confidence in organizational spokespeople and induct the ability to deliver messages in all kinds of situations and to a wide variety of audiences. Additionally, it’ll help your spokespeople communicate better with employees as well.

Here are five components we suggest including in a media training session:

1. An overview on how the media operates.

Participants need to understand the types of people who work in the media, what they care about, how they view the world, and what their days are like,…

Continue Reading Want to communicate with the media better? Practice, practice, practice

Five reasons why tax reform still looks like a shaky bet

Six weeks ago I wrote here that investors and corporations should not count on Congress passing tax reform legislation this year. Now that the GOP’s “Big Six” has released a somewhat more detailed framework, do the chances look any better? Here are five reasons why the ambitious plan is still a long shot:

  1. Too Many Democrats. People like to say that no one knows what the Democratic Party stands for. One thing it definitely stands against is big tax cuts for the rich. In August, all but three of the 48 Senate Democrats signed a letter rejecting deficit-financed tax cuts for corporations and the wealthy. The leading message from the Big Six is that the tax plan would provide no benefit for the rich.  But pretty much everyone else acknowledges that the nation’s…
Continue Reading Five reasons why tax reform still looks like a shaky bet

Why culture is critical for digital transformation

You don’t have to search too hard to find hundreds of conversations about digital transformation. According to Google, there are 1.78 million results for the query “digital transformation.” Many organizations are yearning for digital transformation. But what are they really seeking? Change – for themselves and their organization. Why are they seeking change? They’re realizing that the world around them is changing – from customers to prospects to employees to investors and other stakeholders – and organizations need to evolve digitally to remain relevant and grow their value.

In my last blog post about digital communications, I shared some preliminary thoughts on change. The post focused on changing to a model where we, as marketing and communications…

Continue Reading Why culture is critical for digital transformation

Getting your story told starts with research

Trying to execute a media relations campaign in a vacuum is a recipe for failure. Just like any other project or campaign, you have to do proper due diligence and research, research, research to be successful.

Understand what you’re promoting

Before embarking on a media relations campaign, it is important to understand what your organization wants to promote, its objectives and its target audiences. Talk to subject matter experts within your organization to fully understand the product or service being promoted and to identify newsworthy angles that can be parsed out to various types of media.

Is there a technology or innovation angle? What about a consumer bent? Once you better understand what is to be promoted, be sure to look at what your organization’s…

Continue Reading Getting your story told starts with research