Organizations that want to have effective communicators that can ably deal with the media in the course of normal business as well as in crisis situations should conduct communications training for selected executives annually. These training sessions should help create confidence in organizational spokespeople and induct the ability to deliver messages in all kinds of situations and to a wide variety of audiences. Additionally, it’ll help your spokespeople communicate better with employees as well.
Here are five components we suggest including in a media training session:
1. An overview on how the media operates.
Participants need to understand the types of people who work in the media, what they care about, how they view the world, and what their days are like,…