Communication Matters - our blog on trends and events


Walking – and Talking – Sustainability

In my new Emerging Trends article about sustainability communications, I make the case that “well-run organizations should be able to walk and talk – and clear hurdles – at the same time.”

Do you agree that you can walk the walk and talk the talk of sustainability at the same time, and that they can feed off of each other successfully?

Or is greenblushing – which I define as walking the walk but being too unsure and shy to talk the talk – too much to overcome? Are fears about greenwashing getting in the way of good communications and audience engagement?

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