Communication Matters - our blog on trends and events


Sustainability: First, Walk the Walk

Last week’s joint sustainability seminar, presented by Dix & Eaton and Summit Energy Services, Inc., focused on walking the walk and talking the talk. Appropriately, we covered the walk first, led by John Hoekstra, manager of sustainability for Summit Energy. 

His recommendations were strategic, straight-forward and actionable:
- Develop a strategy that considers stakeholder concerns, current programs and competitive landscape
- Measure baselines and progress in areas of greatest impact: energy usage, water usage, carbon footprint and waste
- Reduce operational waste through energy efficiency, waste reduction and water efficiency
- Consider cleaner alternatives for raw materials, energy, etc.
- Engage employees and executives to support the efforts internally and become ambassadors externally

My job was to cover the talk. Check back later in the week for my four main recommendations, or follow the conversation as it happened by searching for #wwtt on Twitter.

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