Communication Matters - our blog on trends and events


Selling health care reform: Listen to the wording

Interesting piece on NPR this morning on the selling of health care reform to the public,

Frank Newport, editor in chief at the Gallup Poll, pointed out the difference between “government” plan (the GOP wording) and “public option” (Obama’s descriptor).

The rationale appears to be that the public doesn’t want the “government” involved in its medical care. Apparently, a “public” option is more appealing in that it maintains free choice and would keep insurance companies in check.

Interesting how the nuances of communication come into play in this most important public debate.

Anyone heard any other buzzwords one side or the other is using?

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