Communication Matters - our blog on trends and events


If your social media isn’t supporting your business goals, why do it?

Many organizations struggle to understand the value received from social media. When asked why, we often learn there’s no social media strategy in place and efforts are disjointed. A recent Buffer study found roughly 1 out of 2 businesses lack a documented social media strategy.

If you’re in this rudderless boat getting tossed around the rough waters of valuing social media, you need to take a hard look at your activities. Answering key questions can help you uncover improvement opportunities. For example:

  • Are your social media efforts built around a sound strategy?
  • Does your organization measure key metrics to gauge social media performance?

We created a 10-question survey to help you begin identifying areas of opportunity and growth. Complete this brief survey and you’ll immediately receive personalized results along with valuable insights to help you begin taking action towards improvement. Be honest in your responses if you want a real assessment. When you’re done, I’d love to learn whether you found value in this exercise.

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