Third-party influencer marketing is becoming an increasingly effective tool to reach potential customers, generate sales and field customer comments.
According to Linqia’s The State of Influencer Marketing 2018 study, “92% of marketers who used influencer marketing in 2017 found it to be effective.” Choosing the right type of social influencer is key to driving a successful influencer marketing program.
This is the first of a two-part series offering tips on how to identify and evaluate the right social influencers to help your organization enhance its marketing efforts.
One of the biggest mistakes organizations make with influencer marketing is choosing influencers based solely on their popularity. Influencer marketing is about finding industry leaders who can…