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Posts by Megan McTighe

How to identify and vet social influencers for your brand – Part 1

Third-party influencer marketing is becoming an increasingly effective tool to reach potential customers, generate sales and field customer comments.

According to Linqia’s The State of Influencer Marketing 2018 study, “92% of marketers who used influencer marketing in 2017 found it to be effective.” Choosing the right type of social influencer is key to driving a successful influencer marketing program.

This is the first of a two-part series offering tips on how to identify and evaluate the right social influencers to help your organization enhance its marketing efforts.

One of the biggest mistakes organizations make with influencer marketing is choosing influencers based solely on their popularity. Influencer marketing is about finding industry leaders who can…

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4 reasons brands should invest in paid social advertising

With news feed algorithms quickly changing across all social platforms, it’s unwise to rely solely on organic content to support your business objectives. Facebook’s prioritizing family and friend’s updates over business posts leads us to wonder how we can make sure our posts are both engaging and effective in reaching our target audiences.

Marketers can combat the challenges to organic social media marketing with a paid social advertising program. Paid social has become crucial for brands to maximize content to reach a larger target audience.

Here are four reasons organizations should invest in a paid social advertising program:

1. Cost effective solution

Marketers are sometimes wary of paid social because of the cost. However, in reality paid social is cost…

Continue Reading 4 reasons brands should invest in paid social advertising