Communication Matters - our blog on trends and events


Posts by Lourdes DeSapri

Monitoring online video content: Who’s responsible?

Users (and your brand) can benefit from live-streaming apps such as Facebook Live and Periscope to interact with viewers in real time through content in a form that we already know they prefer – video. Social platforms are investing large resources into live video so that any user with a mobile phone, internet connection and a social media account has the opportunity to broadcast content to anyone in the world.

As exciting as live-streaming is for companies and individuals to share significant life moments and behind-the-scenes footage of major events, it is unfortunately becoming increasingly more common for violent crimes, such as rape, torture, abuse or even murder, to be live-streamed on social media, sometimes by the perpetrators themselves. Earlier this week,…

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Why non-millennials, and your brand, should start using Snapchat

Why Snapchat is for everyone

A colleague of mine recently shared the tweet below as a humorous example of public figures and brands joining Snapchat and recognizing its importance in reaching younger generations. As evidenced by Bernie Sanders’ tweet announcing his new Snapchat account, while public figures and brands realize the importance of this social channel, they aren’t always sure how to use it to their advantage. With over 100 million daily active snapchatters and 5 billion video views every day, however, Snapchat can’t be ignored. It is considered to be the best way to reach 13 to 34 year olds, with 86 percent of users under the age of 34. Stats like those should be enough for everyone to take notice.

While the app is wildly popular among millennials,…

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