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Posts by Kris Fiocca

Survival of the fittest: How to navigate Facebook’s news feed updates

Facebook recently announced updates to its News Feed algorithm in order to predict which posts users will want to interact with the most. Posts from family and friends will be prioritized, but where does the new update leave posts from brands?

The bad news for brands (and maybe Facebook users) is that users will most likely see less organic content from organizations and publishers near the top of their feed. The good news is that organizations have the opportunity to stand out among the competition and create meaningful content for users.

Here are four steps organizations can take to survive the News Feed update:

1. Plan. Measure. Evaluate. Modify. Repeat.

Marketers and communicators are asked to juggle different tactics and social platforms for their…

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