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Posts by Kellie Friery

10 ways IROs can keep the internal lines of communication open, too

Investor relations professionals spend a good portion of their time communicating with external audiences – buy-side analysts, portfolio managers, sell-side analysts, retail investors, proxy advisory firms, media and more.  And rightly so, since they are tasked with telling their company’s investable story and managing relationships with the Street.  

At the same time, with the competition for capital increasing and activists becoming more numerous and aggressive, IROs are being additionally challenged to keep their key internal constituencies up to speed regarding investor engagement and sentiment. We are working with more and more of our clients to implement best practices for communicating with their internal audiences – particularly the senior management team…

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Six strategies for more effective earnings disclosures

As the first-quarter earnings season gets underway, now is a great time to assess whether your company is communicating as effectively as it can with its earnings disclosures. Here are a few ideas to consider:

1) Provide supplemental financial information

Are you spending hours on follow-up calls with analysts who are all asking for the same data points needed for their models? If so, you may want to provide additional financial data within your earnings release or as a supplemental disclosure on your website. For example, LinkedIn posts a document called Selected Company Metrics and Financials along with its earnings release. This could help you not only improve the quality of your callback discussions, but also mitigate the disclosure risk during these…

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Even Twitter Has a Lot to Learn About Using Twitter

Congratulations to Twitter for surviving its first earnings announcement as a public company. As expected, the company took an integrated approach, communicating its financial results via its @IRTwitter account along with more traditional forms of quarterly disclosure. While I like the concept and wholeheartedly agree they needed to do it (they are Twitter), did the company use it effectively?

Live tweeting an earnings conference call is a great way to reinforce the key messages in prepared remarks. The tweets can be prepared in advance, which helps simplify sharing and ensures legal counsel is comfortable. I like the comments shared during the CFO’s remarks along with the additional data and graphic elements provided. (This one was my favorite.) However, I wish…

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