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Posts by Heather Smith

Blog Basics: 5 Tips for Starting a Successful Thought Leadership Blog

There’s more to thought leadership than just starting a blog.  Too often, individuals and companies start a blog with the intent to update it frequently and become an influencer within their industry, but they fall short because a strategy is not in place.

In a past Harvard Business Review article, the author asked influencers in the business, political and media sectors to rank companies using the five behaviors Henley Business School identified as “common to high-impact or ‘thought leader’ organizations” – a pioneering spirit, rigor, objectivity, authenticity and clarity.  According to this article, these traits categorize a person or brand as an influencer and thought leader.

If you can identify with these traits and feel passionate about a specific subject,…

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6 Content Marketing New Year’s Resolutions to Keep

The year 2014 was a great one for content marketing.  Early reports indicate that marketers are creating more content than they did just a year ago. According to the Content Marketing Institute (CMI) 2015 benchmark report, 86% of B2B marketers and 77% of B2C marketers are using content marketing.  However, only 38% say they are effective at it.

Regardless of whether you have a content marketing program, the new year is a great time to take a step back and review your content goals, content success and content challenges from 2014 to pave the way for a content-rich 2015.  Here are six content marketing New Year’s resolutions to focus on in 2015. 

1) Make your content more visual

Research has shown that 90% of information transmitted to the brain is visual, and…

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Big Data vs. Intuition in Business Decisions (Part 2)

This post was cowritten by our fall intern, Angela Martin.

The desire to make better decisions as quickly as possible has led to an even bigger push around data and analytics, specifically in making data-driven decisions. But does intuition still play a role? A review of recent commentary suggests there are strong arguments on both sides of the man vs. machine debate. Here are some of the advantages we discovered about intuition-driven decisions. Read our previous installment about the advantages of data-driven decisions.

Advantages of Intuition

1) More opportunity for creativity and curiosity

Data lacks the curiosity and creativity that is necessary in business. In fact, creative breakthroughs often come out of curiosity.

In Fortune article delving into the…

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Big Data vs. Intuition in Business Decisions (Part 1)

This post was cowritten by our fall intern, Angela Martin.

The desire to make better decisions as quickly as possible has led to an even bigger push around data and analytics, specifically in making data-driven decisions. But does intuition still play a role? A review of recent commentary suggests there are strong arguments on both sides of the man vs. machine debate. Here are some of the advantages we discovered about data-driven decisions. Read our follow-up blog about the advantages of intuition-driven decisions.

Advantages of Big Data

1) Measures what’s hard to measure

Big data gives companies the opportunity to show hard numbers, ROI and even sentiment. You can’t analyze a gut feeling, but big data provides statistics that can lead to better…

Continue Reading Big Data vs. Intuition in Business Decisions (Part 1)

Four reasons why your content might not be cutting it

Having quality content and a solid content strategy are two crucial elements of content marketing. It’s not about creating a large quantity of content and churning it out to the masses. It’s about really delving in and identifying customers’ biggest concerns, needs and interests, and developing content around those ideals. 

At Dix & Eaton, we’ve been content experts for over 60 years, since long before the notion of content marketing was conceived. These days, when it comes to figuring out why content isn’t making the cut, we typically find four main culprits: 

1) You’re not giving customers what they want.

Have you identified your customers’ pain points and how you can provide solutions to their problems? If customers aren’t receiving relevant content and it’s…

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