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Posts by Gary Wells

What can you learn from Donald Trump?

Before you get snarky and say … more than you think … or … probably not much … pay attention here.

Whether you like what Donald Trump says or not, think about the fact that for months he has dominated coverage of the presidential campaign leaving little time for competitors to be heard.

How many comments from his competitors do you remember? How many of his comments do you remember?  I didn’t say love or hate. I said remember.

“Trump,” commented Nate Silver of the FiveThirtyEight blog, who used analytics to correctly call the 2012 presidential election in all 50 states, “has received about the most disproportionate media coverage ever for a primary candidate.”

There is a reason. Donald Trump is a media genius. A social media and news media genius.

Before any…

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Big brands can’t teach you anything

We live in a celebrity culture. We like to hear about entertainers, athletes and other stars.

It’s the same for us in business. We like to read about big brands and the biggest names.

But I get the feeling that when companies that don’t appear on Fortune 100 lists hear the biggest brands in the world talk about how they embrace content marketing and brand journalism, smaller companies conclude that only those big brands can afford this approach.

We need to put celebrity aside. We need to keep the stars out of our eyes, because the truth is that big brands can’t teach us anything. It isn’t just that big brands have budgets that rival the gross domestic product of many nations and you don’t. You live in a much different world than they do. But stop thinking you…

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BMW CEO Harald Krueger, meet that master psychiatrist, Frank Sinatra

4 tips for recovering after a stumble in the spotlight

Harald Krueger, chief executive officer of BMW for just a few months, fainted during a press conference to introduce new car models at the Frankfurt Motor Show. Reports indicate he is recovering.

Was it pressure at his first major appearance and at one of the most prestigious events in the industry?

Was it, as apparently suggested by a company spokesperson, the result of a frenetic travel schedule?

Certainly it is important to know what caused the dizziness to make sure it does not happen again.

But what he does then is critically important to make sure that one very real stumble does not define him as a leader for the rest of his life.

Because the media will keep this story alive for as long as possible –…

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What do The Atlantic, Deutsche Bank and my lawn mower all have in common?

You know that question makes me feel like Johnny Carson playing Carnac the Magnificent.

But the answer is … video.

The Atlantic is a storied magazine that was started in 1857 and which remains a powerhouse. It is creating more video stories for its digital edition as part of a growth strategy that is enabling this media property to succeed. There is a video ad fronting every single video story, and that is boosting revenues.

Deutsche Bank is one of the largest financial services companies in the world. It is creating more video stories in a thought leadership initiative to create brand separation from competitors. Check out its videos – on an array of topics suggested by its stakeholders – and see this positioning as it works.

So how does my lawn mower fit here?…

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When mega trends collide – how digital media became part of global expansion

Digital this, and global that.

When is the last time you saw anything that wasn’t about digital or global something or other?

Obviously, digital and global are two of the biggest technology and business trends in the world, and their convergence is changing how communicators go to market.

But one place you have not seen them together is digital media. Until now.

When digital news media emerged – starting with The Huffington Post – these were dismissed by mainstream media and ignored by business organizations.

But digital media are increasingly successful – some of them wildly so – with stories that outpunch those in mainstream media as far as popularity, stories that get shared on social media around the world, stories that are even changing how mainstream…

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