Communication Matters - our blog on trends and events


Posts by Dean Ilijasic

Right-size your research through quality, not quantity

You need research, but you want it fast, cheap, and high-quality. It’s often said you can only have two of those, but never all three. We disagree.

With the right type of research, you may be able to achieve your objective and spend less than you expect. Additionally, new emerging technologies and tools allow you to get results quicker at less cost without sacrificing the quality of the insights. With some of these tools, the insights are even richer.

To start off, first determine what type of research you need. We often hear from clients that they want a quantitative study – they want numbers (or there is a senior exec who only believes in numbers). Then they find out how costly and time-consuming such a study can be and they may decide against doing any research…

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The 1 way to overcome content overload

Before you promote your product, enhance your brand, or engage in any form of communication with your target audience, be sure you know what content will attract them. If that sounds like a basic statement, it is. But it’s far easier said than done. And, given the ever-changing digital landscape along with the increasing amounts of content being pushed out to your audience, it’s becoming more difficult every day. You cannot rely on what has worked in the past.

Your customers are in content overload due to the volume of information being directed to your audience and the increasing number of channels delivering that content. As a result, people are becoming ever more selective on what reaches them and what they decide to consume. But it’s not just the volume of…

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