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Posts by David Hertz

5 tips on how communications can help your company attract top talent

The national unemployment rate in July was 4.3 percent. That’s good news unless you are responsible for recruiting top talent to your company. Then the labor market is probably feeling a bit tight.

Clearly, the temperature is rising within Corporate America’s talent attraction arena. Finding and retaining employees is the top concern of human resource managers in Northeast Ohio, according to an Employers Resource Council survey.

America’s got talent, but convincing it to sign on the bottom line can be a headache.

Media coverage plays a significant role in whether recruiters are successful in their hiring efforts, according to a new CareerBuilder survey.

“Negative publicity not only damages a company's brand, but also its ability to recruit talent,” CareerBuilder…

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Of Pulitzer Prizes, Anvil Awards, teams and widgets

We are all in the business of telling stories. It doesn’t matter if you’re a politician, business executive, community organizer, member of the media or communications strategist. Our most basic interactions depend upon our ability to tell stories. It’s how we communicate, learn, change and improve ourselves.

I’ve been blessed with the opportunity to help tell some complex and important stories. Stories that have helped improve our communities. Stories that have moved people to change. And stories that have changed perceptions.

I’m truly thankful for the opportunity to work with stellar teams at top-quality organizations, including the Akron Beacon Journal and now Dix & Eaton.

In 1994, the Beacon Journal won the Pulitzer Prize for Public Service for its year-long…

Continue Reading Of Pulitzer Prizes, Anvil Awards, teams and widgets

How’s this for a headline? “Cleveland wins, Rust Belt loses”

CBS’ headline was cautious: “Cleveland begins to shine again.”

The Associated Press’ was understated: “Safe GOP convention boosts Cleveland's image to the world.”

The European Agence France-Presse headline was active: “A city on the rebound, Cleveland shines as RNC opens.”

Inside Edition was edgy: “From Doom to Boom: Home to RNC, Cleveland Is Surging After Years of Urban Decay.”

The Chicago Tribune was urban: “Cleveland, a city on the rebound.”

ABC’s headline gave me whiplash, but in a good way: “Cleveland on the Rise: Look Back on the City's Comeback Before RNC.”

PBS was temperate: “Hot in Cleveland? The city’s new, cool Public Square.”

Even Yahoo! Finance got into the act: “Fancy hotels, revamped airport welcome RNC visitors to Cleveland.”

Thanks largely…

Continue Reading How’s this for a headline? “Cleveland wins, Rust Belt loses”

The media are dying. Not! 5 tips for an impactful media relations strategy

The mainstream media are in decline. Their newsrooms are shrinking to nothing. It has been said by some in prominence that the mainstream media are “failing.”

Not!

Despite what conventional wisdom may say, the power and influence of media are increasing. The New York Times, The Wall Street Journal, NBC News and a host of other national media today are reaching a larger audience than ever.

It is true that the print circulation of most newspapers is in decline, and that newsrooms are smaller than they used to be. But measuring the reach of newspapers by print circulation alone is short-sighted. What about the reach of their websites? Their social media distribution? Their blogs, podcasts, videos, Snapchats, tweets, Facebook posts and other audience engagement…

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Cleveland’s RNC communications home run and 6 lessons learned

An ABC News story aired on July 17, the day before the Republican National Convention in Cleveland. The headline read:  “Cleveland on the Rise: A Look Back on the City’s Comeback Before RNC.”

The story was one of dozens that national and international media produced in July that chronicled Cleveland’s ongoing narrative of a city on the rise. Collectively, the coverage reached millions of people around the world.

This coverage didn’t just happen because Cleveland hosted the RNC. In fact, Philadelphia hosted the Democratic National Convention a week later, yet earned only about a third of the coverage that Cleveland did. 

Making It Happen

Journalists were armed with data, storylines, expert contacts and other materials as a result of communitywide communications…

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