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Posts by David Hertz

5 tips to help cities benefit from Amazon’s HQ2 search

The publicity for Amazon’s HQ2 is astounding.

Never before has a site selection process been conducted so publicly, to the enormous benefit of a single company. But why should Amazon have all the fun? The nearly 240 cities and regions that competed for the company’s second headquarters also can benefit from this public process, in ways that are at once subtle and public.

In order to court HQ2, local leaders did far more than slap together a few maps and send locally-oriented gifts to Amazon executives. (A group affiliated with Tucson sent a 21-foot cactus.) They compiled valuable data and information that made the case for why their communities are great places to live, work and play.

The Chicago Tribune hinted at the potential economic development benefit of…

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5 tips on how communications can help your company attract top talent

The national unemployment rate in July was 4.3 percent. That’s good news unless you are responsible for recruiting top talent to your company. Then the labor market is probably feeling a bit tight.

Clearly, the temperature is rising within Corporate America’s talent attraction arena. Finding and retaining employees is the top concern of human resource managers in Northeast Ohio, according to an Employers Resource Council survey.

America’s got talent, but convincing it to sign on the bottom line can be a headache.

Media coverage plays a significant role in whether recruiters are successful in their hiring efforts, according to a new CareerBuilder survey.

“Negative publicity not only damages a company's brand, but also its ability to recruit talent,” CareerBuilder…

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Of Pulitzer Prizes, Anvil Awards, teams and widgets

We are all in the business of telling stories. It doesn’t matter if you’re a politician, business executive, community organizer, member of the media or communications strategist. Our most basic interactions depend upon our ability to tell stories. It’s how we communicate, learn, change and improve ourselves.

I’ve been blessed with the opportunity to help tell some complex and important stories. Stories that have helped improve our communities. Stories that have moved people to change. And stories that have changed perceptions.

I’m truly thankful for the opportunity to work with stellar teams at top-quality organizations, including the Akron Beacon Journal and now Dix & Eaton.

In 1994, the Beacon Journal won the Pulitzer Prize for Public Service for its year-long…

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How’s this for a headline? “Cleveland wins, Rust Belt loses”

CBS’ headline was cautious: “Cleveland begins to shine again.”

The Associated Press’ was understated: “Safe GOP convention boosts Cleveland's image to the world.”

The European Agence France-Presse headline was active: “A city on the rebound, Cleveland shines as RNC opens.”

Inside Edition was edgy: “From Doom to Boom: Home to RNC, Cleveland Is Surging After Years of Urban Decay.”

The Chicago Tribune was urban: “Cleveland, a city on the rebound.”

ABC’s headline gave me whiplash, but in a good way: “Cleveland on the Rise: Look Back on the City's Comeback Before RNC.”

PBS was temperate: “Hot in Cleveland? The city’s new, cool Public Square.”

Even Yahoo! Finance got into the act: “Fancy hotels, revamped airport welcome RNC visitors to Cleveland.”

Thanks largely…

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The media are dying. Not! 5 tips for an impactful media relations strategy

The mainstream media are in decline. Their newsrooms are shrinking to nothing. It has been said by some in prominence that the mainstream media are “failing.”

Not!

Despite what conventional wisdom may say, the power and influence of media are increasing. The New York Times, The Wall Street Journal, NBC News and a host of other national media today are reaching a larger audience than ever.

It is true that the print circulation of most newspapers is in decline, and that newsrooms are smaller than they used to be. But measuring the reach of newspapers by print circulation alone is short-sighted. What about the reach of their websites? Their social media distribution? Their blogs, podcasts, videos, Snapchats, tweets, Facebook posts and other audience engagement…

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