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Posts by Bailey Wells

Looking ahead to 2019: 3 ways to stand out in the “Emotion Economy”

Recently, Billee Howard published her marketing trend projections for 2019, and, as always, she shared many salient and striking considerations. One intriguing observation was that now more than  ever, brands and companies must learn how to market themselves within the “Emotion Economy,” leveraging sentiment as currency.

First coined by Richard Yonck, the Emotion Economy is an overarching term used to describe the ecosystem customers and businesses are now engaged in that leverages incredible technological advancements beyond historical purchase patterns. As described by Sameet Gupte, “it’s always been important for businesses to understand their customers,” but now, more information and data can generate a more concrete and accurate snapshot of each consumer, down…

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Sales vs Marketing – A false choice, and 3 ways to keep it that way

Generally speaking, the end of summer is very bittersweet, for while we are saying goodbye to long summer evenings and perhaps an extended period of re-charging, many organizations are dusting off their planning caps and hosting the first of many forecasting sessions to begin outlining the business plans, objectives and resources required to conquer the upcoming calendar year.

And what’s usually first up on these agendas? Budgets.

Almost all organizations of scale are structured with separate marketing and sales teams, which works well functionally to account for certain divisions of labor, but operationally can lead to consternation and even contention when it comes to allocating budgets. Inevitably, each department will jockey for more funding, pitting two…

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