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Posts by Angela Martin

3 steps for starting a trade media program

When talking to current or prospective B2B clients about a media relations strategy, trade media is often a major focus, and rightly so. This super-targeted form of communications is a great way to build industry relationships, reach an intended target audience and promote your company’s story.

Looking to add a trade media program to your media relations plan? Here are three tips to help you get started:

1. Analyze the Publications

There are a lot of trade pubs out there. So how do you know which are the right fit for your audience? Our Senior Advisor Cristine Torek suggests looking at five criteria when analyzing publications for an advertising program. These same criteria can also apply when evaluating the quality of a publication for pitching trade media…

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