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Posts by Linda Groendyke

5 ways to get SEO value from the investor relations website

In the Search world, creating relevant content about your company and products/services is at the core of a strong ongoing strategy. Investor Relations reporting is a guaranteed stream of content being generated at a publicly traded company. Because creating content can be the bane of an SEO program, investor relations can be a gold mine for easy SEO opportunity.

With the demands of Investor Relations reporting, having a strong online platform to manage investor relations needs takes on a great deal of importance. To be time- and cost-effective, many Marketing Communications teams turn to externally hosted platforms for these services. 

Although building an investor relations site as part of your corporate website allows for ultimate flexibility, costs and project…

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