Communication Matters - our blog on trends and events


Posts by Brady Cohen

5 things to know about growing brand value through social listening

A famous Greek philosopher is credited with the quote: “We have two ears and one mouth so that we can listen twice as much as we speak.” If you’re not using social listening to better understand your audience, you’re missing an important element of crafting effective communications.

As marketers and communicators, we are responsible for generating effective communications that drive results such as leads, sales and increased brand value. To help us achieve our goals, we have the luxury and benefit of direct, real-time access to troves of data about our audiences just waiting for mining and analysis to produce incredibly valuable and powerful insights. Insights about our audiences, their likes, dislikes, motivations, preferences, needs and desires. Insights about…

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4 steps to boosting your social media performance

Social media has grown up over the last several years and become a key component to almost all marketing and communications strategies and plans. It’s no surprise given the volume of social media users, time spent on these platforms and engagement potential. With social being such an important communication channel, it’s critical that organizations take steps to increase returns, drive effectiveness and efficiency. Below I’ve outline 4 steps organizations can take to boost social media performance.

1. Ensure your social media strategy aligns with your business and communications objectives.
Use your business and communications objectives as your North Star when evaluating and determining your activities. If your social media activities don’t support your overall…

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4 steps to creating a digital communications strategy

Creating a digital communications strategy doesn’t have to be difficult. Follow these four key steps and you’ll be on your way to success.

1. Start by identifying your business goals. Some example business goals you might be trying to achieve are:

  • Demonstrate innovation
  • Grow brand awareness
  • Increase lead volume
  • Improve shareholder value 

2. Understand the situation. Whether it’s related to reaching investors, managing through a crisis, marketing a new product or communicating internally – identify the current state you’re working within. By focusing on the situation at hand, you’ll stay grounded as you develop your digital communications strategy. Some examples include:

  • Communicating through a crisis
  • Losing market share to a key competitor
  • New entrants…
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Why culture is critical for digital transformation

You don’t have to search too hard to find hundreds of conversations about digital transformation. According to Google, there are 1.78 million results for the query “digital transformation.” Many organizations are yearning for digital transformation. But what are they really seeking? Change – for themselves and their organization. Why are they seeking change? They’re realizing that the world around them is changing – from customers to prospects to employees to investors and other stakeholders – and organizations need to evolve digitally to remain relevant and grow their value.

In my last blog post about digital communications, I shared some preliminary thoughts on change. The post focused on changing to a model where we, as marketing and communications…

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Accelerate your digital communications by putting your audience first

I’d like to begin a conversation with you. A conversation about change. About letting go of the past. About how we as communications professionals can communicate better with our collective audiences. About looking to the future.

You may be asking why I want to have this conversation. I believe in possibilities and finding new ways to work and communicate. I believe in developing new ideas and putting them into action. Trying. Testing. Failing. Learning. Growing!

I believe we can’t continue to work and communicate as we have for the last 20-30 years. Consumer and customer communication behaviors have changed in profound ways, but business communications have struggled to keep up with the trends.

Let’s go back in time for a moment and consider some of these…

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