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5 ways to get the most from CEO communications with employees

Anytime a CEO communicates with associates, it’s an opportunity to build trust, increase engagement and positively influence the bottom line. And studies show that associates do want to hear from their CEO regularly. Whether your CEO has been talking with associates for years or is thinking about how he or she can start the conversation, below are five best practices that can make the most of your CEO’s outreach.

1. Reinforce business strategy and objectives
Most employees are focused on their day-to-day tasks – as they should be. A message from the CEO is an opportunity to share the 30,000-foot view of the organization and reconnect them to its strategy, business objectives and values. One of the best ways to do that is through examples and stories. Talk about a…

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Of Pulitzer Prizes, Anvil Awards, teams and widgets

We are all in the business of telling stories. It doesn’t matter if you’re a politician, business executive, community organizer, member of the media or communications strategist. Our most basic interactions depend upon our ability to tell stories. It’s how we communicate, learn, change and improve ourselves.

I’ve been blessed with the opportunity to help tell some complex and important stories. Stories that have helped improve our communities. Stories that have moved people to change. And stories that have changed perceptions.

I’m truly thankful for the opportunity to work with stellar teams at top-quality organizations, including the Akron Beacon Journal and now Dix & Eaton.

In 1994, the Beacon Journal won the Pulitzer Prize for Public Service for its year-long…

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6 tactical tips for interns and entry-level PR pros

Your resume is stellar, you nailed the interview and got the position. Now what? If you’re like me, you’ve seen the vague advice floating around online that tells you to “work hard” and “be yourself.” While that advice still applies, it’s helpful to have a few more specific strategies in your arsenal that enable you to stand out from the crowd.

As a former D&E intern who later got the job, I can attest to the usefulness of the tips below. I learned them from valued mentors and coworkers, from trial and error and from helping to train and support the interns who have come after me. I’m still learning and growing myself every day, but the following strategies helped me get to where I am. I hope they prove useful to you as well!

1. Get really good at Google.

It…

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Are activists using digital media to communicate with your shareholders?

As companies develop a strategy for how to use social media for IR, it’s important to understand how others are using this communication channel, including activist investors. Activists are digitally savvy and use these tools in a very persuasive way. For example, in 2013, Carl Icahn tweeted about Apple (see below), and about an hour later, the stock pushed up from $475.76 to a high of $494.66.  

To prepare for an activist situation, it’s important to know how activists communicate with shareholders. Here are three ways activist investors are using digital media:

1. Microsites: Many activists use microsites to house key information specific to the cause or issue they are advocating. The microsite is often designed in a style that is similar to the company’s…

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Right-size your research through quality, not quantity

You need research, but you want it fast, cheap, and high-quality. It’s often said you can only have two of those, but never all three. We disagree.

With the right type of research, you may be able to achieve your objective and spend less than you expect. Additionally, new emerging technologies and tools allow you to get results quicker at less cost without sacrificing the quality of the insights. With some of these tools, the insights are even richer.

To start off, first determine what type of research you need. We often hear from clients that they want a quantitative study – they want numbers (or there is a senior exec who only believes in numbers). Then they find out how costly and time-consuming such a study can be and they may decide against doing any research…

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