Communication Matters - our blog on trends and events

RSS

Five reasons why tax reform still looks like a shaky bet

Six weeks ago I wrote here that investors and corporations should not count on Congress passing tax reform legislation this year. Now that the GOP’s “Big Six” has released a somewhat more detailed framework, do the chances look any better? Here are five reasons why the ambitious plan is still a long shot:

  1. Too Many Democrats. People like to say that no one knows what the Democratic Party stands for. One thing it definitely stands against is big tax cuts for the rich. In August, all but three of the 48 Senate Democrats signed a letter rejecting deficit-financed tax cuts for corporations and the wealthy. The leading message from the Big Six is that the tax plan would provide no benefit for the rich.  But pretty much everyone else acknowledges that the nation’s…
Continue Reading Five reasons why tax reform still looks like a shaky bet

Why culture is critical for digital transformation

You don’t have to search too hard to find hundreds of conversations about digital transformation. According to Google, there are 1.78 million results for the query “digital transformation.” Many organizations are yearning for digital transformation. But what are they really seeking? Change – for themselves and their organization. Why are they seeking change? They’re realizing that the world around them is changing – from customers to prospects to employees to investors and other stakeholders – and organizations need to evolve digitally to remain relevant and grow their value.

In my last blog post about digital communications, I shared some preliminary thoughts on change. The post focused on changing to a model where we, as marketing and communications…

Continue Reading Why culture is critical for digital transformation

Getting your story told starts with research

Trying to execute a media relations campaign in a vacuum is a recipe for failure. Just like any other project or campaign, you have to do proper due diligence and research, research, research to be successful.

Understand what you’re promoting

Before embarking on a media relations campaign, it is important to understand what your organization wants to promote, its objectives and its target audiences. Talk to subject matter experts within your organization to fully understand the product or service being promoted and to identify newsworthy angles that can be parsed out to various types of media.

Is there a technology or innovation angle? What about a consumer bent? Once you better understand what is to be promoted, be sure to look at what your organization’s…

Continue Reading Getting your story told starts with research

Vanguard’s 3 emerging board themes: engagement, diversity and sustainability

The Vanguard Group, the ultimate long-term investment firm, has set clear, aggressive expectations for public companies that want its support during the 2018 proxy season and beyond. In its August 31, 2017, “open letter to directors of public companies worldwide,” Vanguard Chairman and CEO F. William McNabb III identified three emerging themes that should get the attention of just about every public company:

  1. Good governance starts with a great board,” he wrote, and boards should be “high-functioning, well-composed, independent, diverse and experienced.” He said Vanguard sees the board as “one of a company’s most critical strategic assets” and “there is a growing role for independent directors in engagement” with shareholders.
  2. Gender diversity on the Board is…
Continue Reading Vanguard’s 3 emerging board themes: engagement, diversity and sustainability