How to balance humanity with digital communications

In a recent client meeting, a cross-functional group from a large B2B company discussed their favorite parts of the corporate culture. Almost all of the examples involved in-person events with real live human interaction. Imagine that! We heard about birthday celebrations, new product parties, family cook-outs and community involvement days. Nevertheless, the conversation eventually turned to technology. We covered how to leverage in-office video screens, take advantage of a new human resources information system (HRIS) and which employee communications apps to use. Can these seemingly opposite approaches (digital and human) co-exist? We believe they can – and must – co-exist for optimal internal and external communications.

As new technologies take off, the…

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Considering an IPO? Here are 8 ways to prepare

There are many pros and cons to consider when deciding to take your company public. But if you want to dramatically grow your business – and if you have a differentiated business model that you can clearly articulate to create a compelling value proposition to the investment community – there’s a chance going public is right for you. 

In our experience, there are always lessons to be learned from going through the process of an initial public offering (IPO). The most successful companies take the time to prepare in advance and anticipate the many ups and downs that are likely to occur throughout the process. 

These companies typically observe the following guidelines when preparing for an IPO:

  1. Create a compelling case. The success of any IPO requires a clear…
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6 ways to navigate the fractured media landscape

The days of just sending a press release to your local newspaper, business journal, TV and radio stations are long gone. Yes, these outlets are still critically important and reach key audiences; however, today’s fractured and diverse media landscape and the proliferation of digital and online media provide companies and organizations even more opportunities – and challenges – to tell their stories. Blogs, podcasts, Facebook Live videos and Twitter chats are just some examples of ways companies can maximize exposure for a variety of subjects ranging from new products and services to cutting-edge research or thought leadership.

Here are six ways to take advantage of these new opportunities to tell your organization’s story:

1.  Research the ever-evolving digital…

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4 things you thought you knew about Seeking Alpha that are wrong

The U.S. Securities and Exchange Commission brought a slew of enforcement cases last week against three penny-stock biotech companies and several stock promotion firms and their hired writers for publishing hundreds of fraudulent stock-touting articles between 2011 and 2014. The articles appeared on numerous investment news sites, most prominently on Seeking Alpha, the popular crowd-sourcing investment platform.

The SEC investigation uncovered multiple “pump and dump” schemes that “left investors with the impression they were reading independent, unbiased analyses on investing websites while writers were being secretly compensated for touting company stocks.”

For the biotech CEOs ordering up the fake stories, “…stock promotion, not drug development, was priority…

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Don’t wait to develop your video content strategy

As you start to develop your video content strategy, here are some statistics, trends and examples to keep you motivated.  

A few compelling statistics:

This year, online video is expected to account for 74% of all online traffic (KPCB).

65% of U.S. marketers plan to increase their mobile ad budgets to account for video (Hubspot)

82% of Twitter users watch video content on Twitter (Bloomberg).

75% of executives watch videos on business websites at least once a week.

85% of Facebook video is watched without sound (Digiday).

Snapchatters watch 10 billion videos a day (AdWeek).

Other stuff:

A great infographic from HubSpot showing 31 Video Marketing Statistics for 2017

8 B2B Video marketing trends from Convince & Convert 

50 Delightfully Simple Video…

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