Pamela Cohen, Ph.D. Senior Advisor

Pam is a senior advisor to our reputation valuation practice, a service area designed to help clients enhance performance by maximizing the positive impact of their reputations and other intangible assets. She is a nationally renowned behavioral economist who has applied her methodology on behalf of major companies in more than a dozen industries.

Specializes in:

• Helping large, complex organizations measure the impact of reputation on financial performance and other concrete outcomes
• Comprehensive intangible assessment
• Quantification of performance impact
• Segmentation of message performance
• Facilitation of targeted messaging
• Linking sustainability to financial performance

Background and experience

• Co-founded strategy consulting firm CCW, a business unit of Omnicom's Fleishman Hillard
• Led intangible valuation group, Ernst & Young Center for Business Innovation
• Analysis featured in Forbes, Fortune, BusinessWeek, CIO and CFO magazines
• Member, Sustainability Certificate Program Board, University of Chicago's Graham School
• Co-authored Invisible Advantage and Creating Wealth in an IP Economy

Selected client engagements

• United Technologies
• Visa
• Southwest Airlines